Growth Marketing Manager – Gaming & Digital Products

NovaPlay Labs

Austin (TX)

Hybrid

USD 70,000 - 110,000

Full time

13 days ago

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Benefits offered by this job

Competitive salary

Performance incentives

Remote or hybrid options

Early-stage startup environment

Collaborative team

Job summary

NovaPlay Labs is an early-stage digital entertainment startup seeking a Growth Marketing Manager to drive user acquisition, enhance online presence, and craft campaigns across gaming and digital media channels.

The ideal candidate will blend strong marketing fundamentals with knowledge of online communities, SEO, content marketing, and performance analytics to test and scale new growth ideas.

Qualifications

2+ years of growth marketing or digital marketing experience.
Strong understanding of content marketing and SEO.
Experience with Google Analytics or similar analytics platforms.
Excellent written and verbal English communication skills.
Strong analytical and problem-solving abilities.
Ability to manage multiple projects in a fast-moving startup environment.

Responsibilities

Develop and execute growth marketing strategies for digital gaming products.
Plan and manage SEO, content marketing, and social media campaigns.
Identify new acquisition channels and partnership opportunities.
Research gaming audiences, market trends, and competitor activities.
Coordinate promotional campaigns across relevant digital platforms.
Monitor website traffic, user acquisition, engagement, and conversion metrics.
Use analytics to identify opportunities for improving campaign performance.
Collaborate with product and content teams on new launches.
Develop marketing reports and present actionable recommendations.
Experiment with new ideas to increase organic and paid user growth.

Skills

Growth marketing

Digital marketing

SEO

Content marketing

Analytics

English communication

Tools

Google Analytics

Job description

NovaPlay Labs is an early-stage digital entertainment startup building engaging web-based gaming products for a global audience. We are looking for a creative and data-driven Growth Marketing Manager to help increase user acquisition, strengthen our online presence, and develop marketing campaigns across gaming like heardle and digital media channels.

The ideal candidate combines strong marketing fundamentals with an understanding of online communities, SEO, content marketing, and performance analytics. You will work closely with our founders, product team, and content specialists to test new growth strategies and turn successful ideas into scalable campaigns.

Responsibilities

Develop and execute growth marketing strategies for digital gaming products
Plan and manage SEO, content marketing, and social media campaigns
Identify new acquisition channels and partnership opportunities
Research gaming audiences, market trends, and competitor activities
Coordinate promotional campaigns across relevant digital platforms
Monitor website traffic, user acquisition, engagement, and conversion metrics
Use analytics to identify opportunities for improving campaign performance
Collaborate with product and content teams on new launches
Develop marketing reports and present actionable recommendations
Experiment with new ideas to increase organic and paid user growth

Requirements

2+ years of experience in growth marketing, digital marketing, SEO, or a related field
Strong understanding of content marketing and search engine optimization
Experience with Google Analytics or similar analytics platforms
Excellent written and verbal English communication skills
Strong analytical and problem-solving abilities
Ability to manage multiple projects in a fast-moving startup environment
Interest in gaming, digital entertainment, or online communities is a plus
Experience working with startups or technology companies is preferred

What We Offer