Head of EMEA Sales

Baseten; United States; Remote; USD 198,000 - 278,000; Full time

Job summary

Baseten is seeking a Founding Sales Leader for EMEA, based in London, to build the regional GTM from the ground up. You’ll recruit, hire, and scale a high-performing team while personally owning pipeline, deals, and revenue in the early stages.

This founder-level role requires hands-on selling to technical buyers and shaping Baseten’s regional presence from zero to growth. You’ll collaborate with a US-based Sales, Marketing, and Revenue Operations team, adapt the AMER motion to EMEA, and develop

Qualifications

• A proven hiring track record.
• Second-line leadership experience – managed managers and multiple teams.
• Enterprise selling experience to technical buyers.
• Scrappiness and ability to work with minimal support.
• Fluency in EMEA markets and enterprise buying dynamics.
• Comfort operating in a fast-moving, ambiguous environment.

Responsibilities

• Own EMEA: all segments, all markets, top to bottom.
• Build the team: recruit, hire, and onboard 20+ people this year.
• Carry the number: build pipeline, run deals, and close business.
• Establish our regional presence and local playbook for enterprise buyers.
• Adapt the motion from AMER to fit EMEA buying patterns.
• Partner with US-based Sales, Marketing, Rev Ops, Solutions, and Recruiting.

Skills

Hiring leadership

Multi-team leadership

Enterprise selling

Technical buyer engagement

EMEA fluency

Ambiguity navigation

Job description

ABOUT BASETENBaseten powers mission-critical inference for the world’s most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We’re growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.

THE ROLE

We’re hiring a Founding Sales Leader in EMEA to build our business in the region from the ground up. We already have EMEA customers and real demand — today it’s served from the US. You’ll be our first person on the ground in London, and your job is to localize that business and turn it into a region. This is a founding-leader role, not inheriting a machine. You’ll be in deals directly while making your first hires, with a mandate to scale the EMEA team to 20+ people this year across front-line leaders and sellers. The right person for this role is a player-coach who has managed managers, sold to technical buyers, and hired quickly — and who wants to run a region before a bigger company would hand them one. If you’re energized by ambiguity, an unformed market, and building with what’s in front of you, this is one of the most consequential GTM roles at Baseten.

RESPONSIBILITIES

Own EMEA: all segments, all markets, top to bottom.Build the team. Recruit, hire, and onboard 20+ people this year, including the front-line leaders who will run it with you.Carry the number. Build pipeline, run deals, and close business yourself while the team is coming together.Establish our presence in the region — the London footprint, our reputation with EMEA buyers, and the local playbook for how enterprise buying works here.Adapt the motion. Take what works in AMER and tune it to how technical buyers in EMEA actually evaluate and purchase infrastructure.Partner closely with a US-based org across Sales, Marketing, Revenue Operations, Solutions, and Recruiting, with significant US timezone overlap.Set the bar for execution, forecasting rigor, and speed as the region scales.

REQUIREMENTSA

A proven hiring track record. You’ve built teams quickly and hired leaders, not just ICs, and you can point to the people you’ve developed.Second-line leadership experience. You’ve managed managers and owned a multi-team org.Enterprise selling experience against a technical line of business. You can hold your own with engineering and infrastructure buyers and want to go deeper on inference.Scrappiness. You’re comfortable being the only Baseten person in the region on day one — building pipeline, closing deals, and recruiting at the same time, without the bells and whistles.EMEA fluency. You know the regional markets and how enterprise buying differs from the US.Comfort in a fast-moving, high-intensity environment. Here, that means you Slack f