Head of E-commerce Marketing & Growth

Brandshopper; Pennsylvania; On-site; USD 120,000 - 170,000; Full time

Job summary

BrandShopper LLC, located in the heart of Pennsylvania’s Lehigh Valley, seeks a dynamic Marketing Director to lead multi-channel campaigns for our e-commerce brands CigarPage.com, FieldsSupply.com, and WingSupply.com.

You will drive new customer acquisition, expand market opportunities, oversee digital marketing, print prospecting, and a data-driven strategy, partnering with merchandising to optimize product assortments across channels.

Qualifications

• 5+ years of Marketing Leadership experience.
• Experience in Big Commerce preferred.
• Lead and execute marketing campaigns across multiple channels.
• Conduct market research and competitive analysis.
• Collaborate cross-functionally with internal teams, manage internal and external resources.
• Develop KPIs to track campaign performance.
• Strong understanding of digital, social media, and paid media strategies.
• Strong organizational, written, and verbal communication skills.
• Ability to manage multiple projects in a fast-paced environment.
• On-site position.

Responsibilities

• Drive new customer acquisition and retention strategies.
• Oversee digital marketing initiatives and multi-channel campaigns.
• Leverage analytics and AI-driven marketing tools.
• Develop and expand print and catalog mailing strategy.
• Partner with merchandising to optimize product assortments across channels.
• Lead Marketing & Merch teams to execute plans and measure impact.

Skills

Marketing leadership

Campaign management

Analytics

Cross-functional collaboration

Digital marketing

Communication

Tools

BigCommerce

MS Excel

Job description

BrandShopper LLC, located in the heart of Pennsylvania’s Lehigh Valley, seeks a dynamic Marketing Director to lead multi-channel campaigns for our e-commerce brands CigarPage.com, FieldsSupply.com, and WingSupply.com.

You will drive new customer acquisition, expand market opportunities, oversee digital marketing, print prospecting, and a data-driven strategy, partnering with merchandising to optimize product assortments across channels.