E-Commerce Growth Director for Multi-Brand DTC

GSM Outdoors; Irving (TX); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Equal Opportunity Employer

Job summary

GSM Outdoors is seeking a Director of e-Commerce to lead the strategy, execution, and optimization of our direct-to-consumer storefronts across multiple outdoor brands. You’ll oversee day-to-day operations, merchandising, pricing, inventory, and content to drive conversion and revenue.

Collaborating with Digital Marketing, Brand Management, and IT, you’ll develop promotional calendars, manage site performance, and implement CRO initiatives to enhance the customer journey.

Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce, or related field; Master’s preferred.
• 7-10+ years in e-commerce, digital retail, or DTC operations; multi-brand experience ideal.
• Proven track record scaling direct-to-consumer businesses and managing brand storefronts.
• Strong metrics mindset with CRO, A/B testing, UX/UI, and site performance expertise.
• Experience with GA4, Shopify, BigCommerce, and Adobe Commerce platforms.

Responsibilities

• Lead E‑Commerce operations for multiple DTC storefronts, ensuring merchandising, pricing, inventory, imagery, and content excellence.
• Develop and manage annual e‑commerce promotional calendars; plan launches and holiday campaigns.
• Drive CRO initiatives, analyze customer journeys, and optimize Conversion Rate, AOV, and Revenue per Visitor.
• Monitor site performance, uptime, speed, and mobile experience; lead platform enhancements and migrations.
• Collaborate with Brand Management, Digital Marketing, Product Management, Creative, IT to execute digital initiatives.

Skills

E-commerce leadership

CRO

GA4

Shopify

BigCommerce

Adobe Commerce

Multi-brand ops

Cross-functional

UX/UI

Data analytics

Project management

Digital merchandising

Education

Bachelor's in Business/Marketing

Master's preferred

Tools

GA4

Shopify

BigCommerce

Adobe Commerce

Job description

GSM Outdoors is seeking a Director of e-Commerce to lead the strategy, execution, and optimization of our direct-to-consumer storefronts across multiple outdoor brands. You’ll oversee day-to-day operations, merchandising, pricing, inventory, and content to drive conversion and revenue.

Collaborating with Digital Marketing, Brand Management, and IT, you’ll develop promotional calendars, manage site performance, and implement CRO initiatives to enhance the customer journey.