Director of E-Commerce & Growth

Good Sportsman Marketing LLC; Irving (TX); On-site; USD 140,000 - 200,000; Full time

Job summary

GSM Outdoors seeks a Director of E-Commerce to lead the strategy and execution of its direct-to-consumer online storefronts. You will optimize conversion, AOV, and revenue while coordinating with Brand Marketing, Digital, Creative, and Web teams.

Responsibilities include managing multi-brand storefronts, merchandising, and site performance, with a focus on data-driven decision making and a seamless customer journey across devices.

Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce, or related field.
• Masters preferred for strategic leadership roles.
• 7–10+ years of progressive experience in e-commerce or DTC operations.
• Proven success scaling direct-to-consumer businesses.
• Experience overseeing multi-brand storefronts or complex online retail operations.
• Strong metrics improvement track record (CRO, AOV, revenue).
• Expertise in digital merchandising, analytics, and UX/UI.

Responsibilities

• Oversee day-to-day performance of multiple brand storefronts.
• Merchandising with optimized pricing, inventory, imagery, and content.
• Maintain storefront quality and improve online customer experience.
• Lead CRO and customer-journey optimization initiatives.
• Develop promotional calendars and execute campaigns across storefronts.
• Monitor site performance, uptime, and mobile responsiveness.
• Collaborate with Marketing, Brand, IT, and Product teams.

Skills

E-commerce leadership

Multi-brand storefronts

GA4 analytics

Shopify

BigCommerce

Adobe Commerce (Magento)

CRO

UX/UI

Data analysis

Promotional strategy

Education

Bachelor's degree in Business/Marketing/E-Commerce

Master's degree preferred

Tools

GA4

Shopify

BigCommerce

Adobe Commerce (Magento)

Job description

GSM Outdoors seeks a Director of E-Commerce to lead the strategy and execution of its direct-to-consumer online storefronts. You will optimize conversion, AOV, and revenue while coordinating with Brand Marketing, Digital, Creative, and Web teams.

Responsibilities include managing multi-brand storefronts, merchandising, and site performance, with a focus on data-driven decision making and a seamless customer journey across devices.