MARKETING DIRECTOR

STAND DESK; New York (NY); On-site; USD 75,000 - 95,000; Full time

Job summary

STAND DESK in New York, New York, is seeking a Marketing Manager to develop and implement comprehensive marketing strategies. This role focuses on increasing website traffic, enhancing customer experience, and driving conversion rates through various channels.

The ideal candidate has a Bachelor's Degree, at least 3 years of product/channel marketing experience, and a strong background in eCommerce markets. Join us in creating impactful strategies for business profitability.

Qualifications

• 3-5 years experience in leading product/channel marketing initiatives.
• 5+ years in relevant eCommerce markets, B2B and Omni-Channel marketing environment is a plus.
• Proven experience in customer and market research, such as forecasting and competitive analysis.

Responsibilities

• Develop and implement all marketing strategies, including content, email, and SEO.
• Manage Customer Experience, focusing on design, content, and usability.
• Track and drive strategic decisions impacting KPIs including traffic and conversion rates.

Skills

Developing marketing strategies

Analyzing conversion rates

Customer experience management

Market research

Effective communication

Education

Bachelor's Degree or equivalent technical background

Job description

Analyze, review, and develop strategic and tactical changes to Internet Properties that drive business profitability by increasing visitors, improving conversion rates, capturing larger average order sizes and managing margin performance.

Job Description

• Develop, implement, & evolve all marketing strategies (ex: content, email, CRM, SEO, paid search, display, affiliate, email marketing, mobile and analytics)
• Ownership and management of Customer Experience including Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, Functionality and Usability
• Develop and implement strategies to increase website traffic, conversion rates, average order size, customer profitability & retention and reduce shopping cart abandonment rates
• Closely track and drive strategic decisions to positively impact KPI’s (ie traffic, abandoned cart rate, conversion, pageviews per visit, average order size, items per order etc.) across desktop, tablet & mobile channels.
• Leverage market research, customer surveys, and web analytics to understand customer needs, identify new opportunities, and define a product roadmap
• Develop, analyze, and manage top Key Performance Indicators (KPI) to measure marketing effectiveness and to identify opportunities for growth and improved efficiencies
• Lead strategic planning to guide eCommerce technology investment decision making, support implementation and analyze post-live business impact of enhancements

Qualifications

• Bachelor’s Degree or equivalent technical background
• 3-5 years experience in leading product / channel marketing initiatives
• 5+ years in relevant eCommerce markets, B2B and Omni-Channel marketing environment is a plus
• Experience in all aspects of developing and maintaining marketing strategies
• Proven experience in customer and market research, such as forecasting and competitive analysis
• Experience with managerial responsibilities & team development
• Clear and effective communicator; you speak and write with the ability to simplify complex topics

Additional Information

All your information will be kept confidential according to EEO guidelines.