Ecommerce Marketing Lead – Brand Growth & Digital Shelf

King & Prince Seafood Corporation; Massachusetts; On-site; USD 81,000 - 101,000; Full time

Job summary

Gorton’s in Gloucester, MA is seeking a Marketing Specialist to lead our growing Ecommerce business and develop a multi-year strategy for a best-in-class digital shelf.

You will work cross-functionally with agencies and internal teams, drive content across platforms like Salsify and Syndigo, and present monthly analyses to Senior Leadership. Candidates should have 4+ years in CPG marketing and strong analytical skills.

Qualifications

• Bachelor’s degree or higher required; MBA preferred.
• 4+ years in CPG brand management, digital marketing or Ecommerce content.
• Strong analytical and strategic skills; able to link strategies to plans.
• Proven ability to manage multiple projects in a dynamic environment.
• Excellent verbal and written communication skills.
• Experience with Salsify, Syndigo, NIQ BrandBank, Profitero, SupplierOne, Vendor Central and Circana is highly desired.

Responsibilities

• Lead Ecommerce business with multi-year strategy, content creation and monthly analysis.
• Collaborate with agencies to develop best-in-class Ecommerce content.
• Own syndicated Ecommerce content across digital shelves and platforms.
• Provide monthly deep-dive business analysis to Senior Leadership.
• Oversee the Gorton’s website and Merch store with external agency support.
• Review retailer scorecards and develop action plans with Sales.
• Serve as Marketing lead for Ecommerce customers (Instacart, Amazon).

Skills

CPG brand management

Digital marketing

Ecommerce content

Analytical thinking

Project management

Cross-functional collaboration

Verbal & written communication

Education

Bachelor’s Degree

MBA preferred

Tools

Salsify

Syndigo

NIQ BrandBank

Profitero

SupplierOne

Vendor Central

Circana

Job description

Gorton’s in Gloucester, MA is seeking a Marketing Specialist to lead our growing Ecommerce business and develop a multi-year strategy for a best-in-class digital shelf.

You will work cross-functionally with agencies and internal teams, drive content across platforms like Salsify and Syndigo, and present monthly analyses to Senior Leadership. Candidates should have 4+ years in CPG marketing and strong analytical skills.