Head of DTC & E‑Commerce: Launch & Grow Brands

Basic Resources, Inc.; New York (NY); On-site; USD 180,000 - 220,000; Full time

Job summary

Basic Resources Intimates seeks a Head of DTC to build and lead our direct-to-consumer business from the ground up across True & Co, Olga, and Warners. You will own the full P&L and set strategy for multi-brand e-commerce with a lean team.

You will partner with merchandising, design, and marketing to curate assortments, content, and campaigns that drive healthy growth and protect brand equity. This is an entrepreneurial, owner-type role reporting to the SVP of Sales and Merchandising.

Qualifications

• 5+ years in DTC/e-commerce with profitable growth track record.
• Direct experience launching e-commerce sites with limited resources.
• Strong P&L ownership and financial acumen.
• Experience building assortment, content, and promotions that support growth.
• Proficiency with Shopify, Google Analytics, and digital marketing tools.
• Collaborative, cross-functional leader with hands-on style.
• Bachelor's in business, marketing, or related field preferred.

Responsibilities

• Own full P&L for DTC across True & Co, Olga, and Warners.
• Lead ground-up launches of brand e-commerce sites.
• Curate assortments with merchandising and design.
• Develop brand-right content and marketing campaigns.
• Coordinate cross-functional commercial calendars for peak seasons.
• Recruit, hire, and lead a small DTC team.
• Use analytics and P&L data to reset priorities.
• Collaborate with supply chain, IT, finance, and wholesale.

Skills

DTC / e-commerce

P&L ownership

Leadership

Analytics

Cross-functional collaboration

Education

Bachelor's degree in business/marketing or related field

Tools

Shopify

Google Analytics

Digital marketing tools

Job description

Basic Resources Intimates seeks a Head of DTC to build and lead our direct-to-consumer business from the ground up across True & Co, Olga, and Warners. You will own the full P&L and set strategy for multi-brand e-commerce with a lean team.

You will partner with merchandising, design, and marketing to curate assortments, content, and campaigns that drive healthy growth and protect brand equity. This is an entrepreneurial, owner-type role reporting to the SVP of Sales and Merchandising.