Director, DTC

Basic Resources, Inc.; New York (NY); On-site; USD 180,000 - 220,000; Full time

Job summary

Basic Resources Intimates seeks a Head of DTC to build and lead our direct-to-consumer business from the ground up across True & Co, Olga, and Warners. You will own the full P&L and set strategy for multi-brand e-commerce with a lean team.

You will partner with merchandising, design, and marketing to curate assortments, content, and campaigns that drive healthy growth and protect brand equity. This is an entrepreneurial, owner-type role reporting to the SVP of Sales and Merchandising.

Qualifications

• 5+ years in DTC/e-commerce with profitable growth track record.
• Direct experience launching e-commerce sites with limited resources.
• Strong P&L ownership and financial acumen.
• Experience building assortment, content, and promotions that support growth.
• Proficiency with Shopify, Google Analytics, and digital marketing tools.
• Collaborative, cross-functional leader with hands-on style.
• Bachelor's in business, marketing, or related field preferred.

Responsibilities

• Own full P&L for DTC across True & Co, Olga, and Warners.
• Lead ground-up launches of brand e-commerce sites.
• Curate assortments with merchandising and design.
• Develop brand-right content and marketing campaigns.
• Coordinate cross-functional commercial calendars for peak seasons.
• Recruit, hire, and lead a small DTC team.
• Use analytics and P&L data to reset priorities.
• Collaborate with supply chain, IT, finance, and wholesale.

Skills

DTC / e-commerce

P&L ownership

Leadership

Analytics

Cross-functional collaboration

Education

Bachelor's degree in business/marketing or related field

Tools

Shopify

Google Analytics

Digital marketing tools

Job description

Basic Resources Intimates is looking for a Head of DTC to build and lead our e-commerce business from the ground up. Reporting to the SVP of Sales and Merchandising, this person will own the full P&L for our direct-to-consumer channel across True & Co, Olga, and Warners. This is a rare opportunity to launch and scale multiple brand websites with a lean, focused team — shaping strategy, assortment, content, and marketing from day one. The right person will drive healthy, sustainable growth by pairing strong product curation with brand-right storytelling and smart, well-timed promotions, all while operating like an owner.

Responsibilities:

• Own the full P&L for the DTC business across True & Co, Olga, and Warners, setting the strategy and making the trade-offs needed to deliver healthy, sustainable growth.
• Lead the ground-up launch of each brand's e-commerce site, standing up the tech stack, workflows, and processes needed to go live with minimal resources.
• Partner with merchandising and design to curate product assortments that convert and reflect what each brand stands for.
• Direct the development of brand-right content, creative, and marketing campaigns in partnership with internal teams and outside agencies/vendors.
• Build, execute, and coordinate cross functionally a commercial calendar that drives volume during key selling periods without eroding brand equity or margin, and syncs up with key wholesale partners
• Recruit, hire, and lead a small, high-output DTC team, setting priorities and clearing the way for them to move fast.
• Use site analytics, customer data, and P&L reporting to identify what's working, diagnose what isn't, and reset priorities accordingly.
• Collaborate cross-functionally with supply chain, IT, finance, and wholesale teams to keep the DTC business aligned with the broader company.

Qualifications:

• 5+ years of experience in DTC/e-commerce, with a track record of growing e-commerce brands profitably and sustainably.
• Direct experience launching e-commerce websites, ideally with limited resources or in a startup-like environment.
• Strong P&L ownership and financial acumen; comfortable making margin and investment trade-offs.
• Proven ability to build assortment, content, and promotional strategies that work together to drive both growth and brand health.
• Proficiency with e-commerce platforms (e.g., Shopify), Google Analytics, and digital marketing/media tools.
• Collaborative and thoughtful leader, with the ability to work cross functionally to problem solve and achieve the best results
• Experience hiring and leading a small team, with a hands-on, self-starter approach to getting things done.
• Bachelor's degree in business, marketing, or a related field preferred.

Annual salary range starting at $200,000

The disclosed salary range is commensurate with experience and does not reflect the total compensation package. Our associates have access to other valuable benefits that our Human Resources team is happy to share with candidates during the interview process.