Head of DTC & E‑Commerce Growth

AMG Companies; New York (NY); On-site; USD 180,000 - 220,000; Full time

Job summary

Basic Resources Intimates seeks a Head of DTC to build and lead our e-commerce. You will own full P&L across True & Co, Olga, and Warners, and launch multiple brand sites with a lean team.

You'll drive growth through product curation, content, and smart promotions, partnering with merchandising, design, and external agencies. Strong leadership and startup-ready execution are required.

Qualifications

• 5+ years of experience in DTC/e-commerce, with a track record of growing e-commerce brands profitably and sustainably.

Responsibilities

• Own the full P&L for the DTC business across True & Co, Olga, and Warners, setting the strategy and making the trade-offs needed to deliver healthy, sustainable growth.
• Lead the ground-up launch of each brand's e-commerce site, standing up the tech stack, workflows, and processes needed to go live with minimal resources.
• Partner with merchandising and design to curate product assortments that convert and reflect what each brand stands for.
• Direct the development of brand-right content, creative, and marketing campaigns in partnership with internal teams and outside agencies/vendors.
• Build, execute, and coordinate cross functionally a commercial calendar that drives volume during key selling periods without eroding brand equity or margin, and syncs up with key wholesale partners
• Recruit, hire, and lead a small, high-output DTC team, setting priorities and clearing the way for them to move fast.
• Use site analytics, customer data, and P&L reporting to identify what's working, diagnose what isn't, and reset priorities accordingly.
• Collaborate cross-functionally with supply chain, IT, finance, and wholesale teams to keep the DTC business aligned with the broader company.

Skills

DTC/e-commerce

P&L ownership

Team leadership

Content strategy

Digital marketing

Education

Bachelor's degree in business/marketing

Tools

Shopify

Google Analytics

Job description

Basic Resources Intimates seeks a Head of DTC to build and lead our e-commerce. You will own full P&L across True & Co, Olga, and Warners, and launch multiple brand sites with a lean team.

You'll drive growth through product curation, content, and smart promotions, partnering with merchandising, design, and external agencies. Strong leadership and startup-ready execution are required.