Director, Direct-to-Consumer E-commerce

TOWN & COUNTRY LIVING; New York (NY); On-site; USD 150,000 - 180,000; Full time

Job summary

As hands-on leader, you will manage channel strategy, performance marketing across Meta/Google/TikTok, pricing, assortment, and collaboration with design, sourcing, supply chain, and customer service to grow revenue and improve customer lifetime value.

Qualifications

• Proven track record leading a profitable DTC business or channel with P&L responsibility.
• Hands-on performance marketing expertise across Meta and Google with ROAS targets.
• Strong command of e-commerce platforms and site merchandising.
• Experience with lifecycle marketing tools and retention programs.
• Analytical mindset with understanding of LTV, cohort analysis and margins.
• Experience balancing a DTC channel with wholesale and marketplace channels.

Responsibilities

• Execute DTC channel strategy aligned with leadership, delivering revenue, marketing spend, and contribution margin targets.
• Launch, operate, and scale Town & Country Living's DTC e-commerce site across the brand portfolio.
• Manage Site Marketing and Promo calendar in coordination with Digital Merchandising.
• Lead paid customer acquisition on Meta, Google, TikTok, and other channels while respecting budget and margins.
• Drive CRO, site experience optimization, and A/B testing programs.
• Build retention and lifecycle programs (email, SMS, loyalty) to grow repeat purchases and LTV.
• Coordinate with wholesale/marketplace on pricing and assortment to minimize channel conflict.
• Establish KPI analytics and report performance to executives monthly.

Skills

DTC leadership

Performance marketing

E-commerce platforms

Lifecycle marketing

Analytics

Strategic partnerships

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

Klaviyo

Shopify

Job description

As hands-on leader, you will manage channel strategy, performance marketing across Meta/Google/TikTok, pricing, assortment, and collaboration with design, sourcing, supply chain, and customer service to grow revenue and improve customer lifetime value.