DTC Ecommerce Growth Lead

SETactive

Beverly Hills (CA)

On-site

USD 120,000 - 190,000

Full time

14 days+

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Job summary

SETactive is seeking a Senior Manager, Ecommerce in Beverly Hills to lead the brand's online strategy and digital growth. This role drives revenue, conversion, traffic, and customer experience while owning site merchandising, operations, and performance analytics.

The ideal candidate will leverage data and industry trends to optimize the digital shopping journey, manage product launches, and collaborate with Marketing, Creative, Product, Buying/Merchandising, and Operations to execute impactful

Qualifications

5+ years of experience in ecommerce, digital merchandising, or online retail, preferably in fashion, apparel, beauty, or lifestyle.
Proven experience managing and growing a DTC ecommerce business and driving online revenue.
Strong understanding of ecommerce merchandising, site optimization, conversion, and customer journey.
Experience managing ecommerce platforms such as Shopify Plus or similar.
Strong knowledge of Google Analytics, Shopify Analytics, and ecommerce reporting tools.
Demonstrated ability to analyze sales, traffic, conversion, AOV, and other KPIs to identify opportunities and make data-driven decisions.
Experience partnering cross-functionally with Marketing, Creative, Product, Buying/Merchandising, Planning, Operations, and Customer Experience teams.
Ability to manage product launches, site updates, promotions, campaigns, and seasonal initiatives with accuracy and timeliness.
Strong understanding of fashion ecommerce trends, digital customer behavior, and brand storytelling.
Excellent project management skills with the ability to manage multiple priorities and deadlines.
Strong attention to detail, particularly around product information, pricing, inventory, promotions, and site accuracy.
Excellent communication and presentation skills; comfortable presenting performance insights and recommendations to leadership.
Highly collaborative, proactive, and solutions-oriented mindset.

Responsibilities

Strategy: Own ecommerce revenue, conversion, AOV, and traffic KPIs.
Strategy: Develop an ecommerce and merchandising strategy based on brand priorities and sales trends.
Strategy: Develop and implement A/B testing plans to identify winning design/content changes.
Strategy: Create and evolve an ecommerce roadmap and test site optimizations across devices.
Strategy: Incorporate SEO and quarterly CRO sweeps; stay updated on Shopify developments.
Site Management: Lead day-to-day website operations, product listings, and content changes.
Site Management: Launch new drops, campaigns, landing pages, promotions, and markdowns.
Site Management: Coordinate with Operations on inventory, pricing, and product listings.
User Experience: Conduct regular site audits; ensure engaging navigation and branding.
Optimization & Reporting: Monitor KPIs and produce weekly/monthly performance reports.