VP, Ecommerce & Digital Marketing

Boyne Capital Partners, LLC; Columbia (SC); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Annual bonus

Equity participation

Health, dental, vision, life insurance

Job summary

Local Boy Outfitters is seeking a Vice President of Ecommerce & Digital Marketing to lead the DTC P&L and drive growth for a multi-category apparel brand rooted in Southern culture. You’ll own the site, marketing spend, agency partnerships, and the digital/brand teams, with direct access to the CEO and an equity stake.

You will build measurement, retention, and an influencer channel, while integrating AI to optimize content and performance.

Qualifications

• 7+ years of DTC & Digital marketing experience with a brand with high SKU count and frequent product launches.
• 3+ years of DTC P&L ownership.
• Track record of driving YoY DTC growth.
• Skilled in SEO, CRO, paid search, and social agency management.
• Experience using AI tools for optimization and ROI improvement.
• Willingness to relocate or travel to be onsite in Columbia, SC.
• Hybrid DTC and wholesale in apparel is preferred.
• Experience with Shopify-based ecommerce operations.
• Exposure to private equity-backed or founder-led businesses.
• Compensation includes base salary, annual bonus, and equity.
• Comprehensive medical, dental, vision, life, and 401K with match.

Responsibilities

• Own the DTC P&L and growth plan, including marketing spend, promotions, and pricing discipline, collaborating with Supply Chain on demand planning.
• Set digital strategy and direct spend across paid search, paid social, SEO, content, email/SMS, CRO, and influencer marketing to achieve ROAS goals.
• Manage the Shopify site as a growth engine: merchandising, product launches, customer journey, checkout, and testing.
• Build retention through email, SMS, lifecycle, and loyalty programs and scale influencer/gifting channels.
• Develop measurement framework: cross-funnel attribution, conversion metrics, AOV, CAC, repeat rate, ROAS.
• Leverage AI across content, testing, and media optimization to boost ROI.
• Lead and develop the digital operations and brand/creative teams.

Skills

DTC & Digital marketing

P&L ownership

YoY growth

SEO

CRO

Paid search

Social media marketing

AI in marketing

Team leadership

Tools

Shopify

Ecommerce analytics

A/B testing

Job description

We believe in a more human approach to investing, both in and out of the office. That’s why we’ve built a firm that prizes the intrinsic value of the work and the people who work here, over the formalities and pretenses of the corporate world…

Local Boy Outfitters

VP, Ecommerce & Digital Marketing

Columbia, SC

Company

Local Boy Outfitters is a Columbia, SC-based apparel and lifestyle brand centered on outdoor enthusiasts and Southern culture, spanning more than 25 product categories for men, women, and kids.

Reporting to the CEO, the Vice President of Ecommerce & Digital will manage the DTC business end to end: the P&L, the site, marketing spend, agency partners, and the digital and brand/creative teams. DTC is the company’s fastest-growing channel. This leader will set the plan to scale it, building out measurement, retention, and a new influencer channel along the way. The role offers direct access to the CEO, a seat on the leadership team, and equity participation in the value created.

Responsibilities

• Own the DTC P&L and growth plan, including marketing spend, promotions, and pricing discipline that protects full-price sell-through and wholesale partners, and partner with Supply Chain on demand planning
• Set digital strategy and direct spend across paid search, paid social, SEO, content, organic social, and affiliate, leading agency partners in performance, email/SMS, CRO, and influencer to ROAS and growth goals
• Run the Shopify site as a growth engine: merchandising, product launches across a high-SKU assortment, customer journey, checkout, and testing
• Build retention across email, SMS, lifecycle, and loyalty, and scale the newly launched influencer and gifting program into a measured channel
• Build the measurement and customer data foundation: cross-funnel attribution, conversion, AOV, CAC, repeat rate, and ROAS
• Put AI to work across content, testing, and media optimization
• Lead and develop the digital operations and brand/creative teams

Requirements

• 7+ years of DTC & Digital marketing with a brand with high SKU count and frequent product launches
• 3+ years of DTC P&L ownership
• Record of driving YoY DTC growth
• Effective management of SEO, CRO, paid search, and social agency
• Integrated AI tools for optimization and increased ROI
• Local/willing to relocate or travel to be onsite in Columbia, SC
• Hybrid DTC and wholesale in apparel
• Shopify-based ecommerce operations
• Private equity-backed or founder-led business
• Base salary + annual bonus + equity
• Medical, dental, vision, life, 401K with match