Director, Performance & Growth

24 Seven Talent; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

24 Seven Talent is partnering with a growing consumer brand to hire a Director of DTC Performance & Growth to lead the performance and growth of its direct-to-consumer business.

This leader will own the DTC revenue forecast and drive the three core drivers of ecommerce: acquisition, conversion, and retention, while partnering with Marketing, Merchandising, Operations, and Finance.

Qualifications

• 8–12+ years in DTC ecommerce, growth, or digital commerce.
• Proven ownership of DTC revenue, forecasting, and performance targets.
• Strong understanding of paid acquisition, ecommerce/CRO, and retention.
• Experience with Shopify, GA4, Klaviyo, Meta, and Google.
• Deep understanding of CAC, MER/AMER, LTV, conversion, AOV, and contribution margin.
• Experience managing significant paid media budgets and agency partners.
• Proven people leadership and cross-functional influence.
• Ability to turn complex performance data into clear recommendations.

Responsibilities

• Own DTC revenue and demand forecasting, tracking performance against plan.
• Lead weekly DTC performance reviews and identify opportunities or performance gaps.
• Oversee acquisition performance and manage the paid media agency relationship.
• Drive performance across CAC, MER, contribution margin, conversion, AOV, retention, and LTV.
• Partner with ecommerce on Shopify, CRO, merchandising, testing, and promotional strategy.
• Oversee retention performance across email, SMS, lifecycle, and segmentation.
• Provide DTC demand inputs into S&OP and partner with teams on inventory and promotional planning.
• Build reporting and dashboards that translate data into clear business recommendations.
• Manage and develop two experienced team members across Ecommerce and Retention.
• Partner closely with Marketing, Merchandising, Operations, Finance, and executive leadership.

Skills

DTC ecommerce

Growth strategy

Forecasting

Performance targets

Paid acquisition

CRO

Retention

Shopify

GA4

Klaviyo

Meta ads

Google ads

CAC

LTV

Leadership

Cross-functional influence

Job description

We're partnering with a growing consumer brand to find a Director of DTC Performance & Growth to lead the performance and growth of its direct-to-consumer business.

This is a highly visible role for someone who is equal parts analytical, commercially minded, and growth-oriented. You'll own the DTC revenue forecast and bring together the three key drivers of e-commerce performance: acquisition, conversion, and retention.

What You'll Own:

• Own DTC revenue and demand forecasting, tracking performance against plan
• Lead weekly DTC performance reviews and identify opportunities or performance gaps
• Oversee acquisition performance and manage the paid media agency relationship
• Drive performance across CAC, MER, contribution margin, conversion, AOV, retention, and LTV
• Partner with ecommerce on Shopify, CRO, merchandising, testing, and promotional strategy
• Oversee retention performance across email, SMS, lifecycle, and segmentation
• Provide DTC demand inputs into S&OP and partner with teams on inventory and promotional planning
• Build reporting and dashboards that translate data into clear business recommendations
• Manage and develop two experienced team members across Ecommerce and Retention
• Partner closely with Marketing, Merchandising, Operations, Finance, and executive leadership

What We're Looking For:

• 8-12+ years of experience across DTC ecommerce, growth, digital commerce, or related areas
• Proven experience owning DTC revenue, forecasting, and performance targets
• Strong understanding of paid acquisition, ecommerce/CRO, and retention
• Experience with platforms such as Shopify, GA4, Klaviyo, Meta, and Google
• Deep understanding of CAC, MER/aMER, LTV, conversion, AOV, and contribution margin
• Experience managing significant paid media budgets and agency partners
• Proven people leadership and cross-functional influence
• Ability to turn complex performance data into clear recommendations and business decisions

This is an opportunity for a DTC leader who wants to own the number, lead across the full customer funnel, and play a meaningful role in shaping the next stage of growth.