Growth-Focused E-commerce Director

Medium; Beverly Hills (CA); On-site; USD 180,000 - 280,000; Full time

Job summary

DNAM Brands is seeking a strategic, data-driven Director of E-Commerce to lead our digital commerce organization and drive profitable online growth across our portfolio.

This senior role owns the end-to-end e-commerce business, including strategy, P&L performance, customer experience, and team leadership, with oversight of the Shopify Plus ecosystem and collaboration across Marketing, Operations, Finance, and Creative.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 5+ years of progressive e-commerce leadership, preferably in fashion/lifestyle/consumer products.
• Proven ownership of a direct-to-consumer e-commerce P&L.
• Extensive experience leading Shopify or Shopify Plus environments.
• Experience managing internal e-commerce teams and external development agencies.
• Strong understanding of Shopify Plus, Google Analytics 4, Paid Digital Marketing, Email & SMS Marketing, SEO & GEO, CRO, Customer Lifecycle Marketing.

Responsibilities

• Own the overall e-commerce strategy, roadmap, and annual business plan across DTC channels.
• Manage end-to-end e-commerce P&L, including revenue, margin, forecasting, budgeting, profitability.
• Define and monitor KPIs: traffic, conversion rate, AOV, UPT, CAC, LTV, contribution margin, retention.
• Present monthly/quarterly business reviews with insights and growth recommendations.
• Lead and mentor E-Commerce Manager and future team members; build a high-performance culture.

Skills

Strategic leadership

P&L ownership

Cross-functional collaboration

Data-driven decision-making

Digital commerce strategy

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Shopify Plus

Google Analytics 4

CRM/Email Marketing Platforms

A/B Testing Tools

Job description

DNAM Brands is seeking a strategic, data-driven Director of E-Commerce to lead our digital commerce organization and drive profitable online growth across our portfolio.

This senior role owns the end-to-end e-commerce business, including strategy, P&L performance, customer experience, and team leadership, with oversight of the Shopify Plus ecosystem and collaboration across Marketing, Operations, Finance, and Creative.