Head of Digital Merchandising & Ecommerce Growth

Okanagan Specialty Fruits Inc.; Fort Myers (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

Okanagan Specialty Fruits Inc. is seeking a results-driven ecommerce director to oversee digital sales, site merchandising and profitability across our online channels. You will shape and execute the division’s conversion strategy and lead day-to-day ecommerce operations to meet brand objectives.

You will collaborate across merchandising, planning, marketing and IT to optimize the customer journey, drive traffic, and deliver top-line growth while mentoring a high-performing team.

Qualifications

• Bachelor’s degree required; Master’s preferred.
• 10+ years in Merchandising and E-commerce; 4–6 years in management.
• Broad-based business acumen and financial understanding.
• Proven ability to drive financial results.
• Excellent written and verbal communication including presentations.
• Strong cross-functional collaboration and influencing skills.

Responsibilities

• Set strategies for profitable ecommerce growth aligned with omni-channel initiatives.
• Optimize site experience to improve conversion, AOV, and revenue.
• Communicate results to leadership using data analytics.
• Own website enhancements with IT and testing teams.
• Collaborate with marketing to build site traffic plans.
• Lead omni-selling strategies and PLC meetings.
• Partner with DC and Customer Service for ecommerce operations.
• Provide brand partners with insights from web analytics.
• Lead and develop ecommerce talent.

Skills

Leadership

Cross-functional teamwork

Communication skills

Presentation skills

Influencing skills

Data analytics

Education

Bachelor’s degree, Master’s preferred

Job description

Okanagan Specialty Fruits Inc. is seeking a results-driven ecommerce director to oversee digital sales, site merchandising and profitability across our online channels. You will shape and execute the division’s conversion strategy and lead day-to-day ecommerce operations to meet brand objectives.

You will collaborate across merchandising, planning, marketing and IT to optimize the customer journey, drive traffic, and deliver top-line growth while mentoring a high-performing team.