Director of eCommerce & Omnichannel Growth

NorthPoint Search Group; Charlotte (NC); Hybrid; USD 140,000 - 200,000; Full time

Job summary

NorthPoint Search Group is seeking a Director of eCommerce to lead a unified web and mobile strategy across direct-to-consumer and omnichannel initiatives. You will drive online revenue growth and customer experience, partnering with marketing, IT, and creative teams to ensure a high-converting digital journey.

The role requires 8+ years in eCommerce, with proven DTC leadership and deep knowledge of Shopify, Magento, mobile UX, and analytics tools.

Qualifications

• 8+ years in eCommerce with a strong focus on web and mobile channels
• Proven success leading DTC and retail.com initiatives in consumer goods or similar industry
• Expertise in eCommerce platforms (Shopify, Magento), mobile UX, and analytics tools
• Demonstrated leadership and cross-functional collaboration skills
• Strong strategic thinking, analytical mindset, and execution orientation

Responsibilities

• Develop and implement a unified web and mobile eCommerce strategy aligned with business objectives
• Lead digital team across UX, site operations, performance marketing, and analytics
• Manage digital P&L, optimizing investment and ROI across platforms
• Oversee performance marketing including paid media, SEO, affiliates, and mobile acquisition
• Drive site enhancements across web and mobile for conversion optimization and engagement
• Leverage analytics to improve site and app performance, customer journey, and retention
• Collaborate cross-functionally with marketing, IT, and creative teams to deliver omnichannel experiences
• Manage third-party platform providers and marketplace relationships

Skills

Leadership

Cross-functional collaboration

Strategic thinking

Execution

Tools

Shopify

Magento

Analytics tools

Job description

NorthPoint Search Group is seeking a Director of eCommerce to lead a unified web and mobile strategy across direct-to-consumer and omnichannel initiatives. You will drive online revenue growth and customer experience, partnering with marketing, IT, and creative teams to ensure a high-converting digital journey.

The role requires 8+ years in eCommerce, with proven DTC leadership and deep knowledge of Shopify, Magento, mobile UX, and analytics tools.