Head of eCommerce

24 Seven Talent; Alhambra (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

24 Seven Talent is seeking a strategic, commercially driven digital leader to shape and grow a direct-to-consumer business in a hybrid LA setting. You will oversee the full online customer journey—from discovery to purchase and retention—and translate brand priorities into measurable commercial results.

You will drive revenue growth, optimize the shopping experience, and implement data-driven optimization programs across email/SMS and lifecycle campaigns, collaborating across marketing,

Qualifications

• Minimum of five years in digital commerce, growth marketing, site optimization, or related fields.
• Experience in consumer-facing, product-driven environments; apparel/beauty/lifestyle/retail familiar.
• Proven track record of improving digital performance via optimization and lifecycle initiatives.
• Comfort with ecommerce platforms, analytics tools, testing methodologies, and mobile-first experiences.
• Hands-on email and SMS marketing, segmentation, triggered communications, and channel analysis.

Responsibilities

• Drive online revenue growth by improving conversion, customer value, repeat purchases, and retention.
• Own the digital shopping experience across site structure, storytelling, search, navigation, and checkout.
• Create a structured optimization program using analytics, insights, experimentation, and testing.
• Execute and optimize customer communications across email and SMS, including journeys and campaigns.
• Turn data into recommendations for assortment, promotions, targeting, and engagement.
• Partner with marketing, merchandising, planning, operations, stores, and customer experience teams.
• Oversee external partners and tech ecosystem for commerce, analytics, loyalty, search, and retention.
• Provide day-to-day direction and development for a small team.

Skills

Digital commerce

Growth marketing

Conversion optimization

Lifecycle marketing

Email/SMS marketing

Cross-functional collaboration

Job description

Job Description (Hybrid schedule in LA)

We are seeking a strategic, commercially driven digital leader to shape and grow a direct-to-consumer business. This person will oversee the full online customer journey—from discovery through purchase and retention—while translating brand and marketing priorities into measurable commercial results.

What You’ll Lead

• Drive online revenue growth by improving key performance measures such as conversion, customer value, repeat purchasing, and retention.
• Own the digital shopping experience across site structure, product storytelling, search, navigation, merchandising, promotional activity, and checkout.
• Create a structured optimization program using analytics, customer insights, experimentation, and testing to improve site and lifecycle performance.
• Execute and optimize customer communications across email and SMS, including campaigns, audience strategies, automated journeys, and retention programs.
• Turn behavioral and commercial data into recommendations for assortment presentation, promotions, audience targeting, and customer engagement.
• Partner closely with teams across marketing, merchandising, planning, operations, stores, and customer experience to deliver a cohesive omnichannel journey.
• Oversee the external partners and technology ecosystem that support commerce, analytics, loyalty, search optimization, and customer retention.
• Provide day-to-day direction and development for a small team.

What You’ll Bring

• At least five years of increasing responsibility in digital commerce, growth marketing, site optimization, digital merchandising, or a related discipline.
• Experience working in a consumer-facing, product-driven environment; apparel, beauty, lifestyle, or retail experience is especially relevant.
• A record of improving digital performance through conversion optimization, customer lifecycle initiatives, and data-informed decision-making.
• Comfort with modern ecommerce platforms, digital analytics tools, testing methodologies, and mobile-first customer experiences.
• Hands‑on expertise with email and SMS marketing, segmentation, triggered communications, and channel performance analysis.
• A collaborative communication style, strong commercial judgment, and a practical test‑and‑learn approach to solving problems.