Manager, Digital Marketing Analytics

CMI Media Group; New York (NY); On-site; USD 110,000 - 140,000; Full time

Job summary

CMI Media Group is seeking a strategic Manager, Digital Marketing Analytics to lead a team focused on turning data into actionable insights that optimize healthcare marketing campaigns.

You will oversee measurement architectures, mentor analysts, partner with client and planning teams, and drive reporting accuracy and efficiency across the department to exceed client expectations.

Qualifications

• 3-5 years of experience in online marketing, web analytics, or research, translating data into insights.
• 1-5 years of experience leading and mentoring teams.
• Exceptional communication and interpersonal skills with a client-focused mindset.
• Strong organizational and time management skills for multiple projects.
• Healthcare or pharmaceutical industry experience is a plus.

Responsibilities

• Oversee the development and execution of measurement and analysis plans for online and offline campaigns.
• Lead and mentor a team of analysts, promoting analytical excellence and collaboration.
• Provide data-driven insights and strategic recommendations to drive campaign optimization.
• Ensure reporting accuracy, consistency, and efficiency across the analytics department.
• Identify and resolve data discrepancies and troubleshoot reporting challenges.

Skills

Analytical Powerhouse

Leadership & Mentorship

Client-Focused Mindset

Project Management

Healthcare Passion

Job description

Unlock the Power of Data, Drive Healthcare Marketing Success: Manager, Digital Marketing Analytics

Do you have a passion for turning data into actionable insights that drive real-world results? CMI Media Group, a leading healthcare marketing agency, is seeking a strategic and results-oriented Manager, Digital Marketing Analytics to lead our team in delivering data-driven solutions that optimize campaign performance and elevate client success.

In this role, you will:

• Be the Architect of Measurement: Oversee the development and execution of robust measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for online and offline marketing campaigns.
• Lead with Data-Driven Insights: Guide and mentor a team of talented analysts, fostering a culture of analytical excellence, collaboration, and continuous learning.
• Champion Client Success: Partner closely with client and planning teams, providing data-driven insights, strategic recommendations, and clear, concise communication to drive campaign optimization and exceed client expectations.
• Drive Operational Excellence: Streamline processes, implement best practices, and champion data integrity to ensure reporting accuracy, consistency, and efficiency across the department.
• Be a Problem Solver: Proactively identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate effectively with internal and external partners to ensure seamless campaign measurement and analysis.

Do you have the right skills?

• Analytical Powerhouse: 3-5 years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
• Leadership & Mentorship: 1-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
• Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Project Management Prowess: Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.
• Passion for Healthcare: Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Why CMI Media Group?

At CMI Media Group, we're not just analyzing data – we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:

• Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.