Lead Digital Marketing Analytics - Associate Director

CMI Media Group; Northern (KY); Hybrid; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group is seeking an Associate Director, Digital Marketing Analytics to lead measurement strategies for healthcare marketing across multiple campaigns. You will architect analysis plans, translate data into actionable insights, and drive data-driven decision making for clients.

You'll mentor a team of analysts, foster collaboration, and push innovative techniques to stay ahead in digital marketing analytics. Base salary ranges $70k–$140k.

Qualifications

• 7+ years of experience in online marketing, web analytics, or research.
• 3-5 years of leadership experience and mentoring teams.
• Strong communication and interpersonal skills with clients.
• Passion for exploring new technologies and methodologies.
• Healthcare industry experience is a plus but not required.

Responsibilities

• Architect measurement plans for online and offline campaigns.
• Analyze campaign performance and identify optimization opportunities.
• Provide thought leadership and guidance to clients and internal teams on analytics.
• Mentor and inspire a team of analysts to foster growth and excellence.
• Continuously explore and implement new technologies and methodologies.

Skills

Data analysis

Team leadership

Client relationship management

Innovation mindset

Healthcare knowledge

Job description

CMI Media Group is seeking an Associate Director, Digital Marketing Analytics to lead measurement strategies for healthcare marketing across multiple campaigns. You will architect analysis plans, translate data into actionable insights, and drive data-driven decision making for clients.

You'll mentor a team of analysts, foster collaboration, and push innovative techniques to stay ahead in digital marketing analytics. Base salary ranges $70k–$140k.