Associate Director, Digital Marketing Analytics

Wpp Group; Parsippany-Troy Hills (NJ); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group is seeking an Associate Director, Digital Marketing Analytics to lead our data-driven approach to healthcare marketing. You will shape measurement strategies, translate data into actionable insights, and drive innovative analytics solutions for client success.

You will mentor a team of analysts, collaborate with healthcare clients, and stay ahead of industry trends to continuously improve campaign effectiveness and business outcomes.

Qualifications

• 7+ years of online marketing, web analytics, or research with actionable insights.
• 3-5 years of leadership and mentoring teams.
• Strong client relationships and communication skills.
• Curiosity to explore new technologies and methodologies in digital marketing analytics.
• Experience in healthcare/pharma is a plus, but not required.

Responsibilities

• Architect measurement plans that align with client objectives and unlock insights from online and offline campaigns.
• Drive optimization by analyzing performance and recommending data-driven improvements.
• Lead with expertise and provide guidance to internal teams and clients on digital marketing analytics.
• Mentor and inspire a team of analysts, fostering collaboration and analytical excellence.
• Continuously explore new technologies and methodologies to advance measurement capabilities.

Skills

Analytical power

Leadership

Client focus

Innovation

Healthcare knowledge

Job description

Description

Position at CMI Media Group

Lead the Data Revolution in Healthcare Marketing: Associate Director, Digital Marketing Analytics

Do you possess a passion for data-driven insights and a desire to make a real difference in the healthcare industry? CMI Media Group is seeking a strategic and results-oriented Associate Director, Digital Marketing Analytics to lead our team in delivering innovative measurement solutions and driving impactful results for our clients.

In this role, you will:

• Be the Architect of Measurement: Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns.
• Drive Optimization & Innovation: Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness.
• Lead with Expertise: Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics.
• Empower a Team of Analysts: Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence.
• Shape the Future of Measurement: Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department.

Do you have the right skills?

• Analytical Powerhouse: 7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
• Leadership Acumen: 3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
• Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Passion for Innovation: A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics.
• Healthcare Industry Knowledge: Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Why CMI Media Group?

At CMI Media Group, we're not just analyzing data - we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:

• Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

The base salary for this position at the time of this posting may range from $70k to $140k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.