Head of Digital Strategy & Experience

Sphere Entertainment Co.; Burbank (CA); On-site; USD 113,000 - 190,000; Full time

Job summary

Sphere Entertainment Co. is seeking a Director of Digital Strategy & Experience to own the end-to-end digital journey across content, discovery, performance, and analytics.

You will partner with product and engineering to enhance websites, accessibility, and conversion while leading a cross-functional team delivering best-in-class digital experiences that drive engagement and retention. The role requires deep expertise in SEO, analytics, experimentation, and lifecycle marketing, with a focus

Qualifications

• Extensive digital marketing and web experience across owned, earned, and paid channels.
• 5+ years leading cross‑functional digital teams in marketing, analytics, content, and lifecycle roles.
• Deep expertise with headless CMS platforms and API-driven content delivery.
• Proven track record designing and scaling experimentation programs (A/B/multivariate).
• Strong knowledge of SEO, GEO, semantic content, and evolving search ecosystems.

Responsibilities

• Own Sphere’s end‑to‑end digital strategy across content, discovery, performance, and analytics.
• Collaborate with product and engineering to optimize websites and digital platforms for UX and conversion.
• Map and optimize the customer journey across acquisition, engagement, conversion, and retention.
• Oversee the digital content ecosystem across web, email, landing pages, and owned media channels.
• Lead robust tracking, attribution, and data-driven personalization strategies.

Skills

Cross-functional leadership

SEO & content

Analytics & measurement

Lifecycle marketing

A/B testing

Headless CMS

UX best practices

Tools

GA4

Looker

Optimizely

Hygraph

Job description

Sphere Entertainment Co. is seeking a Director of Digital Strategy & Experience to own the end-to-end digital journey across content, discovery, performance, and analytics.

You will partner with product and engineering to enhance websites, accessibility, and conversion while leading a cross-functional team delivering best-in-class digital experiences that drive engagement and retention. The role requires deep expertise in SEO, analytics, experimentation, and lifecycle marketing, with a focus