Head of Digital Content & Experience

Destination DC; Washington (District of Columbia); On-site; USD 150,000 - 190,000; Full time

Job summary

Destination DC is seeking a Director, Digital Content to lead and execute the organization’s editorial and digital strategy for washington.org, email and organic social. You will guide storytelling, optimize user experiences, and drive AI-powered content initiatives across platforms.

You will report to the Chief Marketing Officer, mentor a team of managers, partner with cross-functional teams, and set measurable goals to advance DC as a premier destination for travelers, meetings and partners.

Qualifications

• Minimum of 10 years of progressive experience in content marketing, digital marketing, editorial, communications or related work, including demonstrated people-management experience.
• Minimum of 5 years of management experience with proven leadership and coaching skills, with the ability to set clear performance expectations and establish efficient team workflows.
• Strong cross-functional leadership, prioritization and decision-making skills, with the ability to move complex work forward.
• Exceptional writing, copy editing, presentation and executive communication skills, with strong judgment in brand voice, audience needs and stakeholder management.
• Ability to analyze performance data, identify trends and translate insights into clear strategic decisions.
• Strong strategic understanding of websites, CMS platforms, CRM platforms, digital analytics, SEO and AI-driven discoverability, email marketing and social media.
• Demonstrated ability to lead integrated content strategy across web, email, social media and campaigns and translate organizational goals into priorities and measurable outcomes.
• Experience managing agencies, vendors or technology partners.

Responsibilities

• Sets and evolves DDC's integrated content marketing strategy across web, email, organic social and emerging digital channels, aligning priorities with organizational goals, paid media campaigns, audience needs and the traveler journey.
• Leads, coaches and develops the content marketing team; establishes clear ownership, goals, workflows and performance expectations while supporting professional development.
• Serves as a strategic advisor to the Chief Marketing Officer, Marketing & Communications leadership and Senior Staff on content opportunities, risks, resources and changing audience behavior.
• Works closely with the content team to set editorial and messaging direction for major campaigns, landing pages, email, social content, publications and high-visibility organizational initiatives.
• Ensures storytelling is audience-focused, on brand and tailored to leisure travelers, meeting planners, members, partners and industry audiences; oversees content voice and quality standards.
• Provides strategic oversight for washington.org and related digital experiences, partnering with staff, IT, agencies and vendors on content governance, user experience, accessibility, site improvements and marketing technology initiatives.
• Owns the content strategy for organic discoverability across traditional and AI-driven search, using analytics and search intelligence to guide SEO, content authority and editorial priorities.
• Evaluates AI-powered visitor experiences and emerging technologies, guiding content governance in line with DDC's approved AI Policy, quality assurance and measurement.
• Provides strategic oversight for consumer and stakeholder email programs, including audience strategy, editorial planning, testing, governance and performance improvement.
• Guides organic social strategy through the social team, connecting platform plans with campaigns, web content, creator amplification opportunities, member visibility and broader Marketing & Communications priorities.
• Defines meaningful content marketing KPIs amid an evolving ecosystem, interprets performance and audience data, and communicates insights and recommendations to leadership and internal stakeholders.
• Leads the content function in weekly meetings, assists in cross-department planning and creative services, and translates business needs into priorities while balancing audience impact, brand standards, team capacity and deadlines.
• Manages relevant agency and vendor relationships and contributes to annual planning, goal setting, resource allocation and budget recommendations.

Skills

People management

Editorial strategy

Cross-functional leadership

Content marketing

SEO & AI discovery

Education

Bachelor's degree

Tools

Drupal

Google Analytics

Google Search Console

Moz

BrightEdge

Act-On

Wrike

Job description

Destination DC is seeking a Director, Digital Content to lead and execute the organization’s editorial and digital strategy for washington.org, email and organic social. You will guide storytelling, optimize user experiences, and drive AI-powered content initiatives across platforms.

You will report to the Chief Marketing Officer, mentor a team of managers, partner with cross-functional teams, and set measurable goals to advance DC as a premier destination for travelers, meetings and partners.