Head of Digital Strategy & Experience

Sphere Entertainment Group, LLC; Burbank (CA); Vor Ort; USD 113.000 - 190.000; Vollzeit

Zusammenfassung

Sphere Entertainment Co. is seeking a Director of Digital Strategy & Experience to own end‑to‑end digital strategy across content, experience, performance, analytics, and lifecycle marketing.

You will lead a multidisciplinary team and collaborate with product, engineering, creative, and marketing to deliver engaging, high‑performing digital experiences. The role focuses on developing discovery, performance, and retention through personalization, SEO, and analytics, while guiding governance of

Qualifikationen

• Extensive digital marketing and web experience across multiple channels.
• 5+ years leading cross‑functional digital teams including SEO/UI/UX, analytics, and lifecycle marketing.
• Experience with headless CMS and API‑driven content delivery.
• Proven track record designing and scaling experimentation programs (A/B and multivariate).
• Strong knowledge of SEO, GEO, and evolving search ecosystems (AI, voice).
• Experience with marketing automation and CRM platforms and ROI tracking.

Aufgaben

• Own Sphere’s end‑to‑end digital strategy including content, discoverability, performance, and analytics.
• Collaborate with product and engineering to optimize websites and digital platforms for UX, accessibility, and conversion.
• Map and optimize the customer journey across acquisition, engagement, conversion, and retention.
• Oversee digital content across web, email, landing pages, and owned media channels.
• Ensure robust digital tracking and attribution across channels using GA4, Looker, and similar tools.
• Lead personalization, dynamic content delivery, and audience segmentation strategies.
• Own the experimentation program with A/B and multivariate testing to improve performance.
• Guide roadmaps with product and engineering, ensuring scalable headless CMS architecture.

Kenntnisse

Digital marketing

Team leadership

SEO

A/B testing

Analytics

CRM & lifecycle marketing

Tools

Hygraph

Optimizely

GA4

Looker

Tableau

Adobe Analytics

Salesforce Marketing Cloud

HubSpot

Jobbeschreibung

Sphere Entertainment Co. is seeking a Director of Digital Strategy & Experience to own end‑to‑end digital strategy across content, experience, performance, analytics, and lifecycle marketing.

You will lead a multidisciplinary team and collaborate with product, engineering, creative, and marketing to deliver engaging, high‑performing digital experiences. The role focuses on developing discovery, performance, and retention through personalization, SEO, and analytics, while guiding governance of