Director, AI-Powered Digital Brand & Growth Marketing

Danaher; Boston (MA); On-site; USD 160,000 - 195,000; Full time

Benefits offered by this job

Bonus/incentive pay

Medical/dental/vision insurance

401(k)

Job summary

Danaher is hiring for a Director, Digital Brand Marketing & AI strategy to translate global brand strategy into a high-performing digital experience. The role is on-site in Boston or Washington, DC, leading AI-powered digital strategies across channels and building scalable content systems.

You will embed AI into marketing, partner with data science and IT, deploy AI-enabled content creation, and optimize media and conversion with machine learning. 15% travel may be required.

Qualifications

• 8–12+ years in digital marketing, growth, or brand activation roles.
• Proven experience managing global, multi-channel digital ecosystems.
• Strong understanding of brand strategy, storytelling, and performance marketing (SEO/SEM/AEO).
• Data-driven marketer skilled in AI-enabled marketing, analytics, measurement, and agile optimization.
• Proven success navigating complex, matrixed organizations, preferably in B2B or life sciences.

Responsibilities

• Activate the Danaher Brand Across the Global Digital Ecosystem.
• Lead end-to-end strategy and execution across all digital channels (website, SEO/SEM, social, CRM).
• Embed AI into core marketing efforts and act as AI champion.
• Build and manage global content and storytelling funnels for growth.
• Establish KPIs and dashboards to track performance; use DBS discipline.

Skills

Digital marketing

Brand activation

AI-enabled marketing

SEO/SEM

Data-driven marketing

Job description

Danaher is hiring for a Director, Digital Brand Marketing & AI strategy to translate global brand strategy into a high-performing digital experience. The role is on-site in Boston or Washington, DC, leading AI-powered digital strategies across channels and building scalable content systems.

You will embed AI into marketing, partner with data science and IT, deploy AI-enabled content creation, and optimize media and conversion with machine learning. 15% travel may be required.