Digital Content Lead — Hybrid (Web, SEO, Analytics)

Aashto

Washington (District of Columbia)

Hybrid

USD 80,000 - 90,000

Full time

2 days ago

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Benefits offered by this job

Hybrid work schedule

Remote up to 2–3 days/week

403(b) with 3% employer contribution;

Up to 9% match

Health insurance

Employee assistance program

Public transit benefit

Paid leave and holidays

Tuition assistance

On-site fitness center

Job summary

AASHTO is seeking a Digital Content Manager to lead the development and management of our web presence from our Washington, DC office. The role drives timely information delivery, ensures brand alignment, and collaborates across departments to optimize user experience and SEO.

The ideal candidate has 7+ years in web content on a marketing team, a bachelor’s degree in a related field, and strong skills in WordPress, analytics, and marketing automation. Hybrid work is available in our DC office.

Qualifications

Minimum seven years of web-content experience on a communications or marketing team; bachelor’s degree or equivalent.
Experience with modern web technologies and social media platforms.
Skilled in WordPress and its plugins, SharePoint, and image editing tools.
Experience with Google Analytics and marketing automation platforms.

Responsibilities

Develop and manage AASHTO's web presence to be engaging, accurate, current, and brand-aligned.
Coordinate content planning and information architecture in support of web strategy.
Manage day-to-day web content updates and improvements, ensuring strong UX and SEO.
Track site performance and provide analytics-driven recommendations to staff.
Support cross-functional projects and liaise with IT and other divisions.