Director of Digital Engagement & Storytelling

The White House Historical Association; Washington (District of Columbia); Presencial; USD 100.000 - 115.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

403(B)

Health insurance

Dental insurance

Vision insurance

Paid time off

Employee discounts

Descripción de la vacante

The White House Historical Association seeks a Director of Digital Engagement to lead its digital engagement strategy through storytelling, content, and audience engagement across social media, websites, email, and other channels.

The Director will develop integrated campaigns, oversee social media, collaborate with departments, and partner with executives to promote initiatives and thought leadership. This is a full-time, on-site role with a strong emphasis on analytics and storytelling.

Formación

• Bachelor’s degree required.
• Five to eight years of progressive experience in digital communications or audience engagement.
• Experience in nonprofit, museum, education, cultural, or public history sectors preferred.
• Strong content strategy, editorial planning, writing, and storytelling abilities.
• Experience managing social media platforms and digital campaigns.
• Excellent written, verbal, organizational, and project management skills.
• Experience translating data into actionable recommendations and managing external vendors.

Responsabilidades

• Develop and implement the organization’s digital engagement strategy across social channels, email, websites, and other digital communication channels.
• Lead the creation and execution of digital content strategies that engage external audiences and promote the Association's mission, programs, educational resources, digital collections, publications, podcasts, and public initiatives.
• Develop and manage integrated digital campaigns that increase audience awareness, engagement, and participation across digital platforms.
• Oversee the Association's social media presence, including content planning, editorial calendars, audience engagement, platform growth, and community management.
• Collaborate with departments across the Association to identify stories, programs, events, and initiatives that can be translated into compelling digital content and audience engagement opportunities.
• Partner with the President's Office and senior leadership to support the digital promotion of executive communications, thought leadership, and institutional priorities.
• Create and oversee digital storytelling initiatives utilizing written content, video, photography, graphics, and emerging digital formats to engage audiences and advance the Association's mission.
• Manage relationships with digital agencies, creative vendors, technology partners, and contractors that support digital communications and audience engagement efforts.
• Establish performance metrics and analyze audience behavior, platform performance, and campaign effectiveness to measure engagement, growth, and organizational impact.
• Develop reports, dashboards, and strategic recommendations that communicate digital performance and audience insights to leadership, donors, and other key stakeholders.
• Monitor emerging trends, technologies, platforms, and best practices in digital communications and audience engagement and recommend innovative approaches that strengthen the Association's digital presence.
• Work closely with members of the Marketing, Communications, and Engagement department to support the digital promotion of strategic partnerships, institutional initiatives, and organizational priorities.

Conocimientos

Digital engagement strategy

Social media strategy

Content development

Audience engagement

Performance analytics

Project management

Vendor management

Educación

Bachelor's degree

Herramientas

Google Analytics

Content management systems

Email marketing platforms

CRM systems

Social media management platforms

Descripción del empleo

The White House Historical Association seeks a Director of Digital Engagement to lead its digital engagement strategy through storytelling, content, and audience engagement across social media, websites, email, and other channels.

The Director will develop integrated campaigns, oversee social media, collaborate with departments, and partner with executives to promote initiatives and thought leadership. This is a full-time, on-site role with a strong emphasis on analytics and storytelling.