Head of AI-Driven B2B Demand Gen

Basis; New York (NY); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Health coverage

Paid time off

Meal stipends

401(k) retirement plan

Office perks

Job summary

Basis in NYC seeks a founding owner of demand generation to design and run full-funnel campaigns across accounting firms and finance teams. You’ll build programs, test offers, optimize landing pages, and drive high-quality pipeline from strategy to execution.

You'll collaborate with Sales, PMM, Content, Ops, and Events to align Basis’s narrative with measurable pipeline. A strong track record in B2B demand, analytics, and rapid learning is required for this hands-on role.

Qualifications

• 4–10 years in B2B demand generation, growth marketing, or related role
• Proven track record building full-funnel campaigns that create qualified pipeline
• Strong experimentation across audiences, offers, landing pages, and lifecycle campaigns
• Experience partnering with Sales/BDR teams to improve follow-up and pipeline feedback
• Fluency with marketing and revenue tools (HubSpot, Salesforce, GA, ad platforms)
• Analytical judgment using funnel data and sales feedback to scale or pivot
• Technical curiosity to learn complex products and market credibly
• Bachelor's degree or equivalent
• Ability to work in office in Manhattan 5 days per week

Responsibilities

• Own full-funnel demand programs from strategy through execution
• Define target audiences and test offers to drive qualified pipeline
• Launch campaigns, optimize conversion paths, and scale high-quality opportunities
• Collaborate with Head of Marketing, PMM, Content, Ops, Sales, and Events to connect narrative to pipeline
• Hands-on campaign management, including working with agencies and AI-enabled workflows
• Build repeatable playbooks as the function scales

Skills

Demand generation

Full-funnel campaigns

Experimentation

Sales collaboration

Marketing analytics

HubSpot/SF integration

Marketing operations

Bachelor's degree

Office in NYC

Education

Bachelor's degree or equivalent

Tools

HubSpot

Salesforce

Google Analytics

Ad platforms

Job description

Basis in NYC seeks a founding owner of demand generation to design and run full-funnel campaigns across accounting firms and finance teams. You’ll build programs, test offers, optimize landing pages, and drive high-quality pipeline from strategy to execution.

You'll collaborate with Sales, PMM, Content, Ops, and Events to align Basis’s narrative with measurable pipeline. A strong track record in B2B demand, analytics, and rapid learning is required for this hands-on role.