Growth Marketing Director: Demand Gen & ABM Leader

The Phoenix Group; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

The Phoenix Group Advisors is seeking a Director of Growth Marketing (Demand Generation) to lead our digital demand engine, driving brand awareness, customer engagement, and qualified pipeline across the customer journey.

This role will develop demand generation and ABM strategies, stay hands-on in execution during the initial stages, and partner with Sales, Content, Product, Solutions, Finance, and Revenue Operations to ensure pipeline performance aligns with revenue objectives.

Qualifications

• 5-7+ years of B2B demand generation experience in SaaS or technical product environments.
• Proven track record of generating sales-aligned pipeline through digital demand generation and ABM programs.
• Strong analytics, forecasting, and ability to connect marketing activity to pipeline and revenue outcomes.

Responsibilities

• Own and execute the company's demand generation strategy with a primary focus on pipeline creation, revenue impact, and sales alignment.
• Develop, launch, and scale digital-first demand generation programs across paid media, website, email, lead nurturing, digital ABM, and other performance marketing channels.
• Manage demand generation budgets, monitor ROI, and reallocate resources based on campaign and channel performance.
• Establish and achieve pipeline generation targets while providing regular performance reporting and insights to executive leadership.
• Develop and continuously refine tiered ABM programs aligned with Sales account strategies.
• Drive multi-touch, multi-channel engagement across key accounts and buying committees.
• Leverage intent data and first-party data to prioritize target accounts and personalize outreach at scale.
• Develop strategies to support extended and complex sales cycles, particularly within federal and highly regulated markets.
• Own the company's website as a key demand generation and conversion platform, ensuring it remains current, optimized, and aligned with campaigns.
• Partner with Content to develop and execute SEO and AEO strategies.
• Oversee the technical, operational, and performance elements of the website that support visibility, engagement, and conversion.
• Develop data-driven demand generation and pipeline plans using top-down revenue targets and bottom-up forecasting in partnership with Sales and Finance.
• Establish repeatable processes and playbooks across digital demand generation, ABM, and marketing operations to support scalable growth.
• Analyze performance data to identify opportunities, optimize marketing investments, and improve pipeline contribution.

Skills

Demand generation

ABM

Digital marketing

Forecasting

Cross-functional collaboration

Analytics

Strategic thinking

Tools

CRM systems

Marketing automation

Job description

The Phoenix Group Advisors is seeking a Director of Growth Marketing (Demand Generation) to lead our digital demand engine, driving brand awareness, customer engagement, and qualified pipeline across the customer journey.

This role will develop demand generation and ABM strategies, stay hands-on in execution during the initial stages, and partner with Sales, Content, Product, Solutions, Finance, and Revenue Operations to ensure pipeline performance aligns with revenue objectives.