Head of Growth & Demand Gen

DEMAND.com; Houston (TX); On-site; USD 180,000 - 260,000; Full time

Job summary

DemandFactor is a data-driven B2B growth and demand-generation company seeking an accomplished marketing leader to own and execute the company’s marketing strategy. You will lead demand-gen, ABM, and digital performance programs while building a high-impact content engine and a strong brand.

You will partner with Sales to drive full-funnel results, manage KPIs, analytics, attribution, and budget, and lead the growth of the marketing function in a flexible, remote-first environment.

Qualifications

• 7–10+ years in B2B marketing (demand gen, performance, growth).
• Proven success in driving measurable pipeline and ROI.
• Experience building marketing functions from the ground up.
• Strong analytical, strategic, and leadership skills.
• Excellent communication and execution abilities.

Responsibilities

• Own and execute DemandFactor’s marketing strategy.
• Lead demand-gen, ABM, and digital performance programs.
• Build a strong brand and high-impact content engine.
• Partner closely with Sales to drive full-funnel results.
• Manage marketing KPIs, analytics, attribution, and budget.
• Build and grow the marketing team.

Skills

B2B marketing experience

Pipeline & ROI focus

Building marketing function

Analytical leadership

Communication & execution

Job description

DemandFactor is a data-driven B2B growth and demand-generation company seeking an accomplished marketing leader to own and execute the company’s marketing strategy. You will lead demand-gen, ABM, and digital performance programs while building a high-impact content engine and a strong brand.

You will partner with Sales to drive full-funnel results, manage KPIs, analytics, attribution, and budget, and lead the growth of the marketing function in a flexible, remote-first environment.