Head of Demand Gen & Growth

Jobicy; United States; Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Stock options

Unlimited holidays

Parental leave

Private healthcare

Retirement plans

Well-being initiatives

Job summary

Paddle is seeking a proven B2B Demand Generation leader to own and scale our global demand engine. As Director of Demand Generation, you’ll report to the CMO and drive predictable, scalable pipeline across self-serve and sales-led motions.

You’ll lead a high-performing team across paid media, SEO, ABM, lifecycle, and web, partnering with Product Marketing, Sales, RevOps, and Brand to accelerate revenue. You’ll own and optimize the entire demand funnel, build repeatable programs for various

Qualifications

• 8+ years in marketing and 3+ years owning pipeline at Director or equivalent level, across PLG and sales-led motions.
• Proven demand driver with scalable programs delivering signups, PQLs, SQLs, and revenue.
• Full-stack channel expertise across paid media, SEO, ABM, lifecycle, web.

Responsibilities

• Own and drive the demand strategy across PLG and sales-led motions, aligning to GTM goals and revenue targets.
• Deliver full-funnel pipeline growth across channels, segmented by motion and audience.
• Build and scale repeatable programs with 1:1/1:few/1:many ABM and lifecycle campaigns.
• Lead cross-functional collaboration with Sales, Growth, Product Marketing, Brand, and Web to maximize campaigns and pipeline.
• Own reporting, optimization, and attribution across the funnel from signups to revenue.
• Leverage AI to accelerate testing, targeting, personalization, and workflow automation.
• Build scalable martech and data infrastructure to support data-led growth.
• Hire, coach, and lead a high-performing team with clear accountability.

Skills

B2B SaaS marketing leadership

Demand generation

Multi-channel marketing

Cross-functional leadership

Data-driven optimization

Education

Bachelor's degree in Marketing / Business

Tools

HubSpot

Marketo

GA4

Salesforce

Job description

Paddle is seeking a proven B2B Demand Generation leader to own and scale our global demand engine. As Director of Demand Generation, you’ll report to the CMO and drive predictable, scalable pipeline across self-serve and sales-led motions.

You’ll lead a high-performing team across paid media, SEO, ABM, lifecycle, and web, partnering with Product Marketing, Sales, RevOps, and Brand to accelerate revenue. You’ll own and optimize the entire demand funnel, build repeatable programs for various