B2B Demand Generation Leader US Marketing (Fully Remote)

Not specified; United States; Hybrid; USD 180,000 - 220,000; Full time

Benefits offered by this job

Performance-based bonus

Stock options

Remote and hybrid options

Flexible benefits

Job summary

Not specified is seeking a leader to build and scale a B2B demand-generation engine for a multi-product SaaS portfolio. You will define the strategy, technology ecosystem, operating model, and team to create a repeatable pipeline.

You will partner with Sales, Revenue Operations, and Product Marketing to translate ICPs into effective campaigns and establish attribution and reporting across the funnel. A hands-on builder who can recruit and scale is essential.

Qualifications

• 8–12+ years of B2B demand-generation experience, including building and scaling from an early stage.
• B2B SaaS experience is required.
• Strong command of modern MarTech, Revenue Operations systems, attribution, and funnel analytics.

Responsibilities

• Build and lead the B2B demand-generation function, prioritizing key products and revenue opportunities.
• Partner with Sales, Revenue Operations, and Product Marketing to translate ICPs and priorities into effective campaigns.
• Establish robust attribution and reporting to track conversion from demand source to sales-accepted opportunities.

Skills

MarTech

Revenue Operations

Attribution

Funnel Analytics

People Leadership

Tools

MarTech platforms

Analytics tools

Job description

• This is a greenfield leadership opportunity to build a scalable B2B demand-generation engine for a multi-product SaaS portfolio.
• You will define the strategy, technology ecosystem, operating model, and team needed to create a repeatable pipeline engine.

Key Responsibilities:

• Build and lead the B2B demand-generation function, initially prioritizing key B2B products and revenue opportunities.
• Partner with Sales, Revenue Operations, and Product Marketing to translate ideal customer profiles and business priorities into effective campaigns.
• Establish robust attribution and reporting capabilities to track conversion from demand source through sales-accepted opportunities.

What We're Looking For:

• 8–12+ years of B2B demand generation experience, including building and scaling a function from an early stage; B2B SaaS experience required.
• Strong command of modern MarTech, Revenue Operations systems, attribution, and funnel analytics.
• Hands-on builder and people leader who can execute programs personally and then recruit, coach, and scale the organization.
• Annual salary range of $180,000–$220,000 USD.
• Flexible working environment with remote and hybrid options, plus performance-based bonus and stock options.
• Country-specific health and well-being benefits, quarterly mental health days, and family-friendly support.

Not specified

The company is a multi-product SaaS provider with established brands and a large self-service customer base. It fosters a culture of open communication, flexibility, and support for employee well-being.