Manager, Demand Generation

Causaly; New York (NY); On-site; USD 140,000 - 170,000; Full time

Job summary

Causaly in New York, NY is seeking an experienced Head of Demand Generation to drive revenue through data-driven, multi-channel marketing strategies for a B2B SaaS platform serving biomedicine researchers.

You will own the demand gen programs, manage budgets, optimize campaigns, and collaborate with sales and product teams to expand the global customer base from our NYC office.

Qualifications

• 5+ years of experience in demand generation or growth marketing in B2B SaaS.
• Proven success in developing and executing growth marketing strategies and campaigns.
• Experience executing demand generation campaigns, generating high-quality leads, nurturing prospects, and collaborating with sales to drive conversions.
• Hands-on experience with digital marketing platforms, including CRM and analytics software, to effectively manage and track marketing campaigns.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional, global team environment.
• A creative thinker with a passion for innovation and driving results.

Responsibilities

• Develop and manage Demand Generation campaigns across paid advertising, events, email marketing, webinars, content acquisition, etc.
• Manage the demand generation budget and allocate resources to achieve goals, optimizing for sustainable growth and ROI.
• Utilize and optimize HubSpot to accurately report on campaign and channel performance.
• Lead marketing technology adoption to enable the team to meet goals.
• Collaborate with the broader marketing, GTM and product teams to optimize campaigns and scale reach.
• Conduct in-depth market research to identify new opportunities for growth.

Skills

Demand generation

Growth marketing

CRM analytics

Multichannel marketing

Budget management

Data-driven

Communication

Tools

HubSpot

Job description

About us

Causaly is redefining how humans acquire knowledge and develop insights in biomedicine. Our AI-powered platform enables researchers and decision-makers to discover and interpret evidence from millions of scientific publications, clinical trials, regulatory documents, and other complex data sources in minutes.

Causaly is redefining how humans acquire knowledge and develop insights in biomedicine. Our AI-powered platform enables researchers and decision-makers to discover and interpret evidence from millions of scientific publications, clinical trials, regulatory documents, and other complex data sources in minutes. We are building the world’s most advanced biomedical knowledge platform, powered by a high-precision Knowledge Graph and GenAI capabilities. Our technology is already used by leading biopharmaceutical organizations to accelerate drug discovery, improve safety, and drive better decision-making. Backed by top-tier investors including ICONIQ, Index Ventures, Pentech, and Marathon, we are scaling rapidly and expanding our product suite and market presence.

About the Role

In this role, you will be responsible for driving Causaly’s ongoing revenue success. You will play a crucial role in creating demand and converting into pipeline within our Ideal Customer Profile (ICP) through strategic and innovative marketing efforts. This role requires a data-driven, creative, and strategic marketing leader. The ideal candidate will be skilled in developing multi-channel marketing campaigns that deliver measurable results, and identifying new opportunities to expand our global customer base.

What you will do

• Develop and manage Demand Generation campaigns, using a wide range of channels and strategies (paid advertising, events, email marketing, webinars, content acquisition, etc.)
• Manage the demand generation budget and allocate resources to achieve short- and long-term goals, optimizing for sustainable growth and ROI
• Utilize and optimize Hubspot to accurately report on campaign and channel performance
• Lead marketing technology adoption that will enable the team to meet its goals
• Team with the broader marketing team, GTM team and product team to optimise marketing campaigns and initiatives to achieve planned goals and scale reach
• Conduct in-depth market research to identify new opportunities for growth

What is needed to succeed

• 5+ years of experience in demand generation or growth marketing in B2B SaaS
• Demonstrated success in developing and executing growth marketing strategies and campaigns.
• Experience executing demand generation campaigns, generating high-quality leads, nurturing prospects, and collaborating with sales to drive conversions.
• Hands-on experience with digital marketing platforms, including CRM and analytics software, to effectively manage and track marketing campaigns.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional, global team environment.
• A creative thinker with a passion for innovation and driving results.

We are on a mission to accelerate scientific breakthroughs for ALL humankind, and we are proud to be an equal opportunity employer. We welcome applications from all backgrounds and fairly consider qualified candidates without regard to race, ethnic or national origin, gender, gender identity or expression, sexual orientation, disability, neurodiversity, genetics, age, religion or belief, marital/civil partnership status, domestic / family status, veteran status or any other difference.

Compensation Range: $140K - $170K