Analytics Strategy Lead - Data-Driven Insights

PHD; Chicago (IL); On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom is seeking a seasoned Data and Analytics professional to join the Business Analytics team. You will translate complex data into clear client-ready insights, lead cross-functional analytics efforts, and mentor analysts.

A university degree and 5-7 years in data analytics within advertising or consulting are required. The role emphasizes measurement development, narrative storytelling with data, and collaboration with planning and investment teams to optimize media outcomes.

Qualifications

• A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required.
• Experience with marketing analytics, data-driven advertising and measurement is preferred.

Responsibilities

• Build and understand the client's strategic issues, initiatives and competitive position.
• Ensure analytics lead to clear, actionable insights and narratives via advanced analytics.
• Participate in measurement plan development and execution.
• Ensure timely delivery of scheduled and ad hoc deliverables.
• Generate and communicate insights; craft narratives with analytics techniques.
• Recommend research to aid consumer insights and strategic processes.
• Identify opportunities to improve processes.
• Lead, mentor and train analysts and managers.
• Present reports and POVs to clients by phone or in person.
• Contribute to consumer segmentation and audience exploration.
• Design tests to measure incremental media impact on outcomes.
• Manage cross-functional day-to-day tasks with proper priorities.
• Partner with Planning and Investment on budget and plan optimization.
• Lead and mentor direct reports; support career growth and skills.
• Stay updated on industry trends through research and training.

Skills

Marketing analytics

Excel

PowerPoint

Client relationship

Audience-based marketing

Data visualization

Statistical analysis

Leadership

Communication

Project management

Problem solving

Education

University degree

Job description

Omnicom is seeking a seasoned Data and Analytics professional to join the Business Analytics team. You will translate complex data into clear client-ready insights, lead cross-functional analytics efforts, and mentor analysts.

A university degree and 5-7 years in data analytics within advertising or consulting are required. The role emphasizes measurement development, narrative storytelling with data, and collaboration with planning and investment teams to optimize media outcomes.