Head of Customer Marketing & Solutions Growth

BairesDev; United States; Remote; USD 140,000 - 200,000; Full time

Benefits offered by this job

Work-from-home hardware setup

PTO and parental leave

Healthcare coverage (Vision and Dental

Life Insurance

401K Plan

Diverse multicultural work environment

Growth opportunities

Job summary

BairesDev is a global technology company seeking a Head of Customer and Solutions Marketing to lead a new Customer Marketing area. This hands-on leadership role reports to the CMO and will inherit a team of about eight across three functions, shaping strategy from day one.

You will own product marketing, messaging, and go-to-market plans, while leading Sales collateral, events, and advocacy programs. Partner with Sales, Client Engagement, Delivery, and Marketing to drive revenue growth in a

Qualifications

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role.
• 3+ years hands-on experience as a Product Marketing Manager or Director owning positioning, messaging, and launches at a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.

Responsibilities

• Own product marketing hands-on, defining positioning and messaging for go-to-market plans for service lines and new offerings.
• Lead the Sales Collateral and Copywriting teams, setting the positioning and messaging frameworks, briefing and quality standards, and delivering pitch decks, case studies, one-pagers, and proposals.
• Lead Customer Marketing and Events, building upsell and cross-sell campaigns, executive events, client references, and advocacy programs with revenue targets agreed with Sales and Client Engagement.
• Build the new area by hiring, defining KPIs such as collateral adoption by Sales, influenced pipeline, and revenue from existing accounts, and reporting results to the CMO and executive team.
• Partner with Sales leadership to identify win-rate gaps by segment and close them through messaging, collateral, and enablement.

Skills

B2B marketing

Product marketing

Leadership

Go-to-market

Copy management

ABM

Sales enablement

Education

Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering

Job description

BairesDev is a global technology company seeking a Head of Customer and Solutions Marketing to lead a new Customer Marketing area. This hands-on leadership role reports to the CMO and will inherit a team of about eight across three functions, shaping strategy from day one.

You will own product marketing, messaging, and go-to-market plans, while leading Sales collateral, events, and advocacy programs. Partner with Sales, Client Engagement, Delivery, and Marketing to drive revenue growth in a