Head of Customer Marketing & Solutions Growth - Remote

BairesDev; New Jersey; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

WFH equipment setup

Paid time off & parental leave

Health insurance (Vision & Dental)

Life Insurance

401K Plan

Diverse and multicultural environment

Mentorship and growth opportunities

Job summary

BairesDev is seeking a Head of Customer and Solutions Marketing to build and lead a new Customer Marketing area. You will report to the CMO, shape strategy, and guide a team across three functions to maximize revenue from our client base and collateral.

You will own positioning, messaging, and GTM plans, manage events and campaigns, and collaborate with Sales, Delivery, and Marketing to deliver measurable impact.

Qualifications

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role.
• 3+ years hands-on experience as a Product Marketing Manager or Director, owning positioning, messaging, and launches at a B2B company.
• Experience in customer marketing, including upsell/cross-sell campaigns, client case studies and references, client events and webinars, and ABM to existing accounts.
• Proficiency in copy management, including briefing, editing, and quality control of B2B copy, and managing writers.

Responsibilities

• Own product marketing hands-on, defining positioning and messaging for go-to-market plans for our service lines and new offerings, and maintaining competitive intelligence on competitors.
• Lead the Sales Collateral and Copywriting teams, setting the positioning and messaging frameworks briefing and quality standards, and delivering pitch decks, case studies, one-pagers, and proposals that Sales measurably uses.
• Lead Customer Marketing and Events, building upsell and cross-sell campaigns, executive events, client references, and advocacy programs with revenue targets agreed with Sales and Client Engagement.
• Build the new area by hiring, defining KPIs such as collateral adoption by Sales, influenced pipeline, and revenue from existing accounts, and reporting results to the CMO and executive team.
• Partner with Sales leadership to identify win-rate gaps by segment and close them through messaging, collateral, and enablement.

Education

Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering

Job description

BairesDev is seeking a Head of Customer and Solutions Marketing to build and lead a new Customer Marketing area. You will report to the CMO, shape strategy, and guide a team across three functions to maximize revenue from our client base and collateral.

You will own positioning, messaging, and GTM plans, manage events and campaigns, and collaborate with Sales, Delivery, and Marketing to deliver measurable impact.