Remote Head of Customer Marketing & Solutions Growth

BairesDev; Ohio; À distance; USD 120 000 - 170 000; Plein temps

Avantages offerts par ce poste

Work-from-home hardware

PTO & parental leave

Competitive compensation

Healthcare coverage

Life Insurance

401K Plan

Diversity & inclusion

Global top 1% talent

Mentorship & growth

Résumé du poste

BairesDev is expanding its Customer Marketing leadership to build a new area from the ground up, reporting to the CMO. You will manage a small, experienced team across three functions and shape strategy from day one.

You will own positioning, messaging, and go-to-market for service lines, while partnering with Sales, Client Engagement, Delivery, and Marketing to drive growth across global accounts.

Qualifications

• 8+ years of B2B marketing experience, including 4+ years in a leadership role.
• 3+ years hands-on experience as a Product Marketing Manager or Director, owning positioning, messaging, and launches at a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing, including upsell/cross-sell campaigns, client case studies and references, client events and webinars, and ABM to existing accounts.
• Proficiency in copy management, including briefing, editing, and quality control of B2B copy, and managing writers.

Responsabilités

• Own product marketing, defining positioning and messaging for go-to-market plans for service lines and new offerings.
• Lead Sales Collateral and Copywriting teams, delivering pitch decks, case studies, one-pagers, and proposals used by Sales.
• Lead Customer Marketing and Events, building upsell/cross-sell campaigns, executive events, client references, and advocacy programs.
• Build the new area by hiring, defining KPIs such as collateral adoption, influenced pipeline, and revenue from existing accounts.
• Partner with Sales leadership to identify win-rate gaps by segment and close them through messaging and enablement.

Connaissances

B2B marketing

Leadership

Product Marketing

Copywriting

ABM

Campaign management

Events

Client references

Formation

Bachelor's degree

Description du poste

BairesDev is expanding its Customer Marketing leadership to build a new area from the ground up, reporting to the CMO. You will manage a small, experienced team across three functions and shape strategy from day one.

You will own positioning, messaging, and go-to-market for service lines, while partnering with Sales, Client Engagement, Delivery, and Marketing to drive growth across global accounts.