Head of Customer Insights & Personalization

Golf & Tennis Pro Shop, Inc. d/b/a PGA TOUR Superstore; Roswell (GA); On-site; USD 120,000 - 160,000; Full time

Job summary

PGA TOUR Superstore in Roswell, GA is seeking a Senior Manager, Customer Insights to lead segmentation, personalization, and master data initiatives. You will translate data into actionable strategies and partner with CRM, marketing, data/analytics, technology, and operations.

You will build and mentor a small team of insights analysts, establish KPIs, and drive customer-centric programs across email, web, and apps, ensuring data accuracy and privacy compliance.

Qualifications

• Bachelor's degree in Marketing, Statistics, Data Analytics, Business, or related field.

Responsibilities

• Design, build, and maintain customer segmentation models to support campaigns and personalization.
• Own the personalization roadmap across email, web, app, and other touchpoints.
• Govern and unify the customer master data set across systems.
• Lead and develop a team of insights analysts and collaborate with stakeholders.

Skills

Analytical thinking

Problem solving

Communication

Presentation skills

Data privacy knowledge

Cross-functional collaboration

Strategic thinking

Team leadership

Stakeholder management

Education

Bachelor's degree in Marketing/Statistics/Data Analytics/Business

Tools

Salesforce

Salesforce Marketing Cloud

CDP

SQL

Excel

Tableau

Power BI

Job description

PGA TOUR Superstore in Roswell, GA is seeking a Senior Manager, Customer Insights to lead segmentation, personalization, and master data initiatives. You will translate data into actionable strategies and partner with CRM, marketing, data/analytics, technology, and operations.

You will build and mentor a small team of insights analysts, establish KPIs, and drive customer-centric programs across email, web, and apps, ensuring data accuracy and privacy compliance.