Senior Manager, Customer Insights & Personalization

PGA TOUR Superstore

Roswell (GA)

On-site

USD 120,000 - 180,000

Full time

12 days ago

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Job summary

PGA TOUR Superstore is seeking a Sr. Manager, Customer Insights to lead segmentation, personalization, and customer master data management.

You will transform data into actionable insights to drive targeted marketing, improve the customer experience, and inform business decisions, partnering with CRM, marketing, data analytics, technology, and operations teams. You will develop and mentor a small team of insights analysts, drive KPI-based measurement, and help shape the organization's CRM and

Qualifications

Bachelor's degree in Marketing, Statistics, Data Analytics, Business, or a related field.
7–10 years of experience in customer insights, CRM, marketing analytics, or related field.
3+ years of experience managing or mentoring direct reports.
Experience with customer master data, data governance, or single customer view initiatives.
Experience with Enterprise Data Warehouse tools and governance (SAP and Snowflake a plus).
Proficiency with CRM and customer data platforms (Salesforce, Salesforce Marketing Cloud, CDP) and analytics tools (SQL, Excel; Tableau or Power BI a plus).
Strong analytical and problem-solving skills; translate data into actionable recommendations.
Excellent communication and presentation skills; experience presenting to senior leadership.
Knowledge of data privacy regulations (GDPR, CCPA).

Responsibilities

Lead customer segmentation models and KPIs.
Own personalization roadmap across channels (email, web, app).
Act as Data Steward for customer master data governance.
Manage and mentor a team of insights analysts.
Collaborate with CRM, marketing, analytics, BT, and operations; present to leadership.