CRM Manager: Personalization & Growth Leader

Golf & Tennis Pro Shop, Inc. d/b/a PGA TOUR Superstore; Roswell (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

PGA TOUR Superstore is seeking a Manager of CRM to drive our CRM, email and personalization programs, growing customer lifetime value. You will own the customer database health and lead initiatives to acquire new customers, upsell, cross-sell, and win back lapsed clients, reporting to the Director of CRM.

In this role you will partner with Data Science and Analytics, guide CRM specialists, and ensure data integrity and regulatory compliance across channels.

Qualifications

• Bachelor's degree or higher in marketing, business administration, or a related field.
• 5+ years of CRM, email, or lifecycle marketing experience with healthy email lists.
• Experience managing acquisition, personalized upsell/cross-sell, and reactivation programs.

Responsibilities

• Shape and execute the CRM and personalization roadmap with leadership.
• Grow and manage email and SMS subscriber lists, improve deliverability and list hygiene.
• Own acquisition programs from welcome journeys to onboarding for new subscribers.
• Supervise CRM specialists and coordinators, providing guidance and development.
• Design personalized upsell and cross-sell programs with data science input.
• Lead reactivation campaigns for lapsed customers to recover revenue.
• Ensure a customer-first approach across CRM touchpoints and channels.
• Maintain data quality and privacy compliance within CRM systems.
• Collaborate with Analytics to measure impact and with MarTech to support goals.

Skills

CRM strategy

Email marketing

Team leadership

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in marketing, business administration, or a related field

Tools

Salesforce Marketing Cloud

Job description

PGA TOUR Superstore is seeking a Manager of CRM to drive our CRM, email and personalization programs, growing customer lifetime value. You will own the customer database health and lead initiatives to acquire new customers, upsell, cross-sell, and win back lapsed clients, reporting to the Director of CRM.

In this role you will partner with Data Science and Analytics, guide CRM specialists, and ensure data integrity and regulatory compliance across channels.