Head of Customer Growth & Lifecycle Marketing

Paessler GmbH; Austin (TX); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Skill development

Creative environment

Structured onboarding

Flexible hours

Flat hierarchies

International team

Job summary

Paessler GmbH in Austin seeks a Director of Customer Growth Marketing to drive expansion within the existing customer base and build programs that accelerate value realization from PRTG. You will lead a small team, coordinate with Marketing, CS, Sales and Product, and own the lifecycle campaigns across SMB to enterprise customers.

The role emphasizes building from a blank page, running experiments, and shaping the growth function to scale customer adoption and reduce churn over time.

Qualifications

• 8+ years in B2B tech marketing with lifecycle or growth focus.
• Proven builder of programs, funnels and communication flows.
• Growth mindset with experimentation, measurement and iteration.
• Commercial fluency; understands revenue targets, NRR/GRR and adoption metrics.
• Credibility with IT professionals, engineers and system admins.
• Strong cross-functional coordination; partner to Sales, CS and Product.
• Excellent English communication and leadership presence.

Responsibilities

• Own expansion volume target and the programs to achieve it.
• Design lifecycle programs and campaigns for different customer stages.
• Run test-and-learn processes; measure results; scale what works.
• Own funnel communications: newsletters, emails, webinars, product adoption campaigns.
• Own reporting for customer expansion with a clear investment view.
• Collaborate with Customer Success on onboarding and adoption.
• Lead and grow a small team (2 today) and shape the function's direction.

Skills

B2B marketing

Lifecycle marketing

Growth marketing

SaaS marketing

Cross-functional leadership

Data-driven / analytics

Education

Bachelor's in Marketing

Tools

Marketing automation

CRM tools

Product analytics

A/B testing tools

Job description

Paessler GmbH in Austin seeks a Director of Customer Growth Marketing to drive expansion within the existing customer base and build programs that accelerate value realization from PRTG. You will lead a small team, coordinate with Marketing, CS, Sales and Product, and own the lifecycle campaigns across SMB to enterprise customers.

The role emphasizes building from a blank page, running experiments, and shaping the growth function to scale customer adoption and reduce churn over time.