Director Customer Growth Marketing

Paessler AG; Austin (TX); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Flexible working hours

Permanent employment contract

International team

Structured onboarding

Job summary

Paessler AG in Austin, TX is seeking a Director of Customer Growth Marketing to accelerate value realization for thousands of IT teams using PRTG. You will own expansion volume and build lifecycle programs that turn first-time buyers into long-term customers.

You will lead a small team, partner with Sales, CS and Product, and design campaigns across segments and industries to drive revenue, reduce churn, and enable scalable growth. Strong leadership and a proven growth mindset are essential.

Qualifications

• 8+ years in B2B tech marketing with depth in customer lifecycle, expansion or growth marketing.
• You can point to programs, funnels and communications that didn’t exist before you arrived.
• Growth mindset and rigor, treating programs as experiments with measured results.
• Commercial fluency, comfortable owning revenue targets and understanding LTV/GRR metrics.

Responsibilities

• Own expansion volume for the business and target growth within existing customers.
• Build lifecycle programs behind growth, design segmented campaigns for different stages and industries.
• Run test-and-learn practices, measure results, scale what works.
• Own communication flows—newsletter, emails, webinars, adoption campaigns across SMB, mid-market and enterprise.
• Own reporting for customer expansion and advise where to invest next.
• Partner with Customer Success on onboarding and adoption to drive value and reduce churn.
• Lead and grow a small team now, with a vision for future direction.

Skills

Expansion marketing

Lifecycle marketing

Growth campaigns

Cross-functional collaboration

Team leadership

English communication

Job description

Paessler is looking for a Director Customer Growth Marketing who is ready to help thousands of IT teams get more value from PRTG every day. A lot of our growth story is already inside our customer base: teams that start with PRTG to monitor one site often end up running their entire infrastructure on it. This role exists to make that happen deliberately rather than by accident.

You will own expansion volume as your primary KPI and build the programs that deliver it, from finding the customers who are ready to grow, to understanding what triggers that moment, to building the campaigns and communication flows that meet them there. The role reports into the VP Marketing and leads a team of two. You will also be the connective point between Marketing, Customer Success, Sales and Product for everything across the customer lifecycle.

This is a builder role. Some of what you inherit needs sharpening. Some of it does not exist yet and you will design it from a blank page. We are looking for someone who is energized by that.

YOUR TASKS

• Own expansion volume for the business. Carry the target for growth within the existing customer base, and own the programs that get us there.
• Build the lifecycle programs behind it. Identify growth signals in product usage and account data, then design segmented campaigns that act on them at the right moment for different customer stages, industries and usage patterns.
• Run a real test and learn practice. Decide what to try, measure results quickly & accurately, scale what works, and rethink or kill what does not.
• Own the communication flows that carry the funnel. The customer newsletter, email and webinar programs, and product and feature adoption campaigns, tailored to the difference between SMB / mid-market and decentralized enterprise customers.
• Own the reporting for customer expansion. A clear, credible view of what is working across the funnel and where we should invest next.
• Partner with Customer Success on onboarding and adoption. Help new customers reach value quickly, and turn strong adoption into lower churn and repeatable expansion demand.
• Lead and grow your team. Two people today, plus a point of view on where the function should go from here.

YOUR PROFILE

• 8+ years in B2B tech marketing, with real depth in customer lifecycle, expansion or growth marketing, ideally in SaaS or infrastructure software.
• A builder. You can point to programs, funnels and communication flows that did not exist before you arrived.
• Growth mindset and rigor. You treat programs as experiments, form hypotheses, measure results honestly, and iterate rather than set and forget.
• Commercial fluency. You are comfortable owning a revenue target, and you understand NRR / GRR, churn, customer lifetime value and product adoption metrics well enough to argue about them.
• Credibility with technical audiences. You have marketed to IT professionals, engineers and systems administrators, and you know what earns their attention.
• A natural coordinator with presence. You keep cross-functional work aligned and moving, and you operate as a peer to Sales, CS and Product leadership rather than as a service function.
• Excellent communication skills in English. You present ideas clearly and can engage and inspire a team.

FACTS FOR YOU

• Many possibilities to further develop your individual skillset
• Innovative and creative work environment with plenty of room for new ideas
• A structured onboarding phase with experienced colleagues
• Flexible working hours and a family-friendly environment
• Permanent employment contract
• A great working atmosphere in an enthusiastic international team with flat hierarchies
• Paessler is a fast-growing midsized company that has been in the market for 20 years
• The company is focused on long-term goals and is currently comprised of 400+ employees

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