Director of Customer Growth Marketing

Paessler GmbH; Austin (TX); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Skill development

Creative environment

Structured onboarding

Flexible hours

Flat hierarchies

International team

Job summary

Paessler GmbH in Austin seeks a Director of Customer Growth Marketing to drive expansion within the existing customer base and build programs that accelerate value realization from PRTG. You will lead a small team, coordinate with Marketing, CS, Sales and Product, and own the lifecycle campaigns across SMB to enterprise customers.

The role emphasizes building from a blank page, running experiments, and shaping the growth function to scale customer adoption and reduce churn over time.

Qualifications

• 8+ years in B2B tech marketing with lifecycle or growth focus.
• Proven builder of programs, funnels and communication flows.
• Growth mindset with experimentation, measurement and iteration.
• Commercial fluency; understands revenue targets, NRR/GRR and adoption metrics.
• Credibility with IT professionals, engineers and system admins.
• Strong cross-functional coordination; partner to Sales, CS and Product.
• Excellent English communication and leadership presence.

Responsibilities

• Own expansion volume target and the programs to achieve it.
• Design lifecycle programs and campaigns for different customer stages.
• Run test-and-learn processes; measure results; scale what works.
• Own funnel communications: newsletters, emails, webinars, product adoption campaigns.
• Own reporting for customer expansion with a clear investment view.
• Collaborate with Customer Success on onboarding and adoption.
• Lead and grow a small team (2 today) and shape the function's direction.

Skills

B2B marketing

Lifecycle marketing

Growth marketing

SaaS marketing

Cross-functional leadership

Data-driven / analytics

Education

Bachelor's in Marketing

Tools

Marketing automation

CRM tools

Product analytics

A/B testing tools

Job description

Paessler is looking for a Director of Customer Growth Marketing who is ready to help thousands of IT teams get more value from PRTG every day. A lot of our growth story is already inside our customer base: teams that start with PRTG to monitor one site often end up running their entire infrastructure on it. This role exists to make that happen deliberately rather than by accident.

You will own expansion volume as your primary KPI and build the programs that deliver it, from finding the customers who are ready to grow, to understanding what triggers that moment, to building the campaigns and communication flows that meet them there. The role reports into the VP Marketing and leads a team of two. You will also be the connective point between Marketing, Customer Success, Sales and Product for everything across the customer lifecycle.

This is a builder role. Some of what you inherit needs sharpening. Some of it does not exist yet and you will design it from a blank page. We are looking for someone who is energized by that.

YOUR AREAS OF RESPONSIBILITY

• Own expansion volume for the business. Carry the target for growth within the existing customer base, and own the programs that get us there.


• Build the lifecycle programs behind it. Identify growth signals in product usage and account data, then design segmented campaigns that act on them at the right moment for different customer stages, industries and usage patterns.


• Run a real test and learn practice. Decide what to try, measure results quickly & accurately, scale what works, and rethink or kill what does not.


• Own the communication flows that carry the funnel. The customer newsletter, email and webinar programs, and product and feature adoption campaigns, tailored to the difference between SMB / mid-market and decentralized enterprise customers.


• Own the reporting for customer expansion. A clear, credible view of what is working across the funnel and where we should invest next.


• Partner with Customer Success on onboarding and adoption. Help new customers reach value quickly, and turn strong adoption into lower churn and repeatable expansion demand.


• Lead and grow your team. Two people today, plus a point of view on where the function should go from here.

YOUR PROFILE

• 8+ years in B2B tech marketing, with real depth in customer lifecycle, expansion or growth marketing, ideally in SaaS or infrastructure software.


• A builder. You can point to programs, funnels and communication flows that did not exist before you arrived.


• Growth mindset and rigor. You treat programs as experiments, form hypotheses, measure results honestly, and iterate rather than set and forget.


• Commercial fluency. You are comfortable owning a revenue target, and you understand NRR / GRR, churn, customer lifetime value and product adoption metrics well enough to argue about them.


• Credibility with technical audiences. You have marketed to IT professionals, engineers and systems administrators, and you know what earns their attention.


• A natural coordinator with presence. You keep cross-functional work aligned and moving, and you operate as a peer to Sales, CS and Product leadership rather than as a service function.


• Excellent communication skills in English. You present ideas clearly and can engage and inspire a team.

FACTS FOR YOU

• Many possibilities to further develop your individual skillset


• Innovative and creative work environment with plenty of room for new ideas


• A structured onboarding phase with experienced colleagues


• Flexible working hours and a family-friendly environment


• A great working atmosphere in an enthusiastic international team with flat hierarchies


• Paessler is a fast-growing midsized company that has been in the market for 20 years


• The company is focused on long-term goals and is currently comprised of 400+ employees