Digital Customer Growth Programs Lead

Paessler GmbH; Austin (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible working hours

Permanent employment contract

International team with flat hierarchs

Structured onboarding

Job summary

Paessler is seeking a Digital Customer Programs Manager to design and run onboarding, adoption, and engagement campaigns for 30,000+ PRTG users. You will partner with Marketing, Renewals, and Product to automate programs that improve customer health and scale growth across the customer lifecycle.

You will build from ground up, craft messaging, and implement journeys that move customers from setup to power users, with emphasis on KPI dashboards, testing, and continuous learning in a fast-growing

Qualifications

• 3+ years in Digital Customer Success, Customer Marketing, Lifecycle Marketing, Growth Operations, CS Ops, or Product-Led Growth roles in SaaS.
• You're energized by building campaigns and workflows, not managing a book of business.
• Strong analytical and systems-thinking mindset; you're comfortable turning signals into strategy and campaigns into data.
• Hands-on experience with marketing automation and CS tools (HubSpot, Outreach, Salesforce, or similar).
• You know how to get customer attention through compelling copy, segmentation, and the right channel at the right time.
• Comfortable writing customer-facing content and campaign messaging.
• Excited by building something from scratch rather than managing something pre-built.
• Strong communicator who can translate technical signals into customer journeys and interventions.
• Comfortable with experimentation, A/B testing, and learning quickly from data.

Responsibilities

• Design, build, and launch Paessler's first digital customer success practice from the ground up.
• Build and execute lifecycle marketing campaigns for onboarding, feature adoption, and expansion.
• Create automated onboarding journeys that guide tens of thousands of customers from setup to power-user status.
• Design customer marketing plays to surface upsell opportunities and reduce churn risk.
• Launch growth experiments to improve product adoption and stickiness.
• Build risk intervention programs triggered by usage data and health signals.
• Lead the rollout of sentiment tracking (NPS, CES) using tools like HubSpot and Outreach.
• Collaborate with BI & Product to analyze trends and shape campaigns.
• Partner with Customer Success to define KPIs and dashboards measuring adoption, engagement, health, retention.
• Write customer-facing campaign messaging and content that drives action.
• Improve customer education by linking digital flows with enablement assets and learning paths.
• Experiment, test, iterate; scale what works.

Skills

Campaign design

Lifecycle marketing

Marketing automation

HubSpot

Outreach

Salesforce

Analytical thinking

Content writing

Education

Bachelor's degree in a related field

Tools

HubSpot

Outreach

Salesforce

Job description

Paessler is seeking a Digital Customer Programs Manager to design and run onboarding, adoption, and engagement campaigns for 30,000+ PRTG users. You will partner with Marketing, Renewals, and Product to automate programs that improve customer health and scale growth across the customer lifecycle.

You will build from ground up, craft messaging, and implement journeys that move customers from setup to power users, with emphasis on KPI dashboards, testing, and continuous learning in a fast-growing