Head of CRO - Profitable Growth & Conversion Optimization

Pammys; United States; Remote; USD 180,000 - 250,000; Full time

Benefits offered by this job

Massive leverage

Ownership

Testing at scale

Direct impact

Team building

Speed

Benefits

Job summary

Pammys is seeking a Head of CRO to systematically analyze, test, and optimize the entire customer journey across our online stores. You’ll work with high traffic volumes and vast data, testing quickly to improve conversion while optimizing for profitable growth—from landing pages to PDPs, cart, and checkout.

You’ll develop hypotheses, run rigorous experiments with GA4 and heatmaps, and collaborate with Performance Marketing, Creative, and Product to scale what works.

Qualifications

• 4+ years of CRO, growth, or e‑commerce optimization experience in fast‑scaling brands.
• Proven CRO successes with measurable uplifts you owned.
• Deep understanding of Shopify, e‑commerce funnels, PDPs, landing pages, and checkout.

Responsibilities

• Build and own CRO strategy including testing roadmap, prioritization, and reporting.
• Design and manage A/B and multivariate tests across landing pages, PDPs, cart, and checkout.
• Analyze customer journeys and funnels to identify top conversion opportunities.
• Develop and optimize landing pages for campaigns across Meta, TikTok, influencers, and product launches.
• Optimize offers, bundles, pricing, and promotions for conversion and margin.
• Use GA4, heatmaps, session recordings, surveys, and data to form hypotheses.
• Collaborate with Performance Marketing, Creative, and Product to align ads, hooks, pages, products, and offers.
• Establish a robust experimentation framework with validated tests and learnings.
• Over time, build and lead a CRO team.

Skills

CRO

Growth

E‑commerce

UX/UI

Tools

Shopify

GA4

Heatmaps

Session recordings

SQL

BI tools

Job description

Pammys is seeking a Head of CRO to systematically analyze, test, and optimize the entire customer journey across our online stores. You’ll work with high traffic volumes and vast data, testing quickly to improve conversion while optimizing for profitable growth—from landing pages to PDPs, cart, and checkout.

You’ll develop hypotheses, run rigorous experiments with GA4 and heatmaps, and collaborate with Performance Marketing, Creative, and Product to scale what works.