Head of CRO – Conversion Rate Optimization (m/w/d)

Pammys; United States; Remote; USD 180,000 - 250,000; Full time

Benefits offered by this job

Massive leverage

Ownership

Testing at scale

Direct impact

Team building

Speed

Benefits

Job summary

Pammys is seeking a Head of CRO to systematically analyze, test, and optimize the entire customer journey across our online stores. You’ll work with high traffic volumes and vast data, testing quickly to improve conversion while optimizing for profitable growth—from landing pages to PDPs, cart, and checkout.

You’ll develop hypotheses, run rigorous experiments with GA4 and heatmaps, and collaborate with Performance Marketing, Creative, and Product to scale what works.

Qualifications

• 4+ years of CRO, growth, or e‑commerce optimization experience in fast‑scaling brands.
• Proven CRO successes with measurable uplifts you owned.
• Deep understanding of Shopify, e‑commerce funnels, PDPs, landing pages, and checkout.

Responsibilities

• Build and own CRO strategy including testing roadmap, prioritization, and reporting.
• Design and manage A/B and multivariate tests across landing pages, PDPs, cart, and checkout.
• Analyze customer journeys and funnels to identify top conversion opportunities.
• Develop and optimize landing pages for campaigns across Meta, TikTok, influencers, and product launches.
• Optimize offers, bundles, pricing, and promotions for conversion and margin.
• Use GA4, heatmaps, session recordings, surveys, and data to form hypotheses.
• Collaborate with Performance Marketing, Creative, and Product to align ads, hooks, pages, products, and offers.
• Establish a robust experimentation framework with validated tests and learnings.
• Over time, build and lead a CRO team.

Skills

CRO

Growth

E‑commerce

UX/UI

Tools

Shopify

GA4

Heatmaps

Session recordings

SQL

BI tools

Job description

Stellenbeschreibung

Millions of people see our ads. Visit our landing pages. Browse our products. Add them to their carts.

Your job is to turn more of them into customers.

In just four years, Pammys has grown to more than 1 million customers. Today, over 150 employees are working to turn Pammys into an international footwear brand.

At our scale, even small improvements in conversion rate can have a significant impact on revenue.

That’s exactly why we’re building CRO as a dedicated function.

We’re looking for a Head of CRO – Conversion Rate Optimization (m/f/d) to systematically analyze, test, and optimize the entire customer journey across our online stores.

From the first landing page to PDP, cart, and checkout.

You’ll have high traffic volumes, large amounts of data, and the ability to test quickly.

No optimization based on gut feeling.

You develop hypotheses. You test. You measure. You learn. You scale what works.

And you’re not optimizing for the highest possible conversion rate alone.

You’re optimizing for profitable growth

Deine Aufgaben

• Build and own our entire CRO strategy, including the testing roadmap, prioritization, and reporting
• Design and manage A/B and multivariate tests across landing pages, PDPs, cart, and checkout
• Analyze our customer journey and funnels to identify the biggest conversion opportunities
• Develop and optimize landing pages for Meta, TikTok, influencer campaigns, product launches, and other campaigns
• Optimize offers, bundles, pricing, and promotional mechanics for both conversion and contribution margin
• Use GA4, heatmaps, session recordings, surveys, and customer data to develop data-driven hypotheses
• Closely connect ads, hooks, landing pages, products, and offers together with Performance Marketing, Creative, and Product
• Build a robust experimentation framework with statistically valid tests and clearly documented learnings
• Over time, build and lead your own CRO team

Dein Profil

• At least 4 years of experience in CRO, Growth, or E-Commerce Optimization, ideally within a fast-scaling DTC or consumer brand
• Proven CRO success with measurable conversion or revenue uplifts that you personally owned
• Deep understanding of Shopify, e-commerce funnels, PDPs, landing pages, and checkout
• Strong experience with A/B testing and experimentation tools
• Confident using GA4, heatmaps, session recordings, and web analytics
• Solid statistical understanding of significance, sample sizes, and test duration
• Strong instinct for UX/UI, copy, offers, and consumer psychology
• Good understanding of unit economics, contribution margin, and profitability
• Ability to challenge Performance Marketing and Creative from a CRO perspective, with a strong understanding of Meta and TikTok traffic mechanics
• SQL, BI tools, or technical Shopify knowledge are a strong plus
• Extremely data-driven and structured, while maintaining a highly hands-on approach
• You don’t just want to analyze. You want to test, execute, and deliver measurable results

Deine Vorteile bei Pammys

• Massive Leverage: Even small CRO uplifts have a direct commercial impact at our traffic scale
• Ownership: Build CRO at Pammys as a dedicated function from the ground up
• Testing at Scale: High traffic volumes allow you to generate reliable test results and learnings faster
• Direct Impact: Your work can be measured directly in conversion, revenue, and contribution margin
• Team Building: Build and develop your own CRO organization over time
• Speed: Short decision-making paths and close collaboration with Performance, Creative, and Product
• Benefits: Attractive compensation, public transport subsidy, and corporate benefits