Head of Critical Environments Sales & Strategy

Ralliant; Tallahassee (FL); Remote; USD 210,000 - 302,000; Full time

Benefits offered by this job

Bonus eligibility

Job summary

Gems Setra is seeking a Director of Sales for its Critical Environments business unit, focusing on North America. The role leads both channel and direct sales, driving revenue growth, strategic partnerships, and market expansion in healthcare, labs, and data centers.

The candidate will set go-to-market strategy, manage KPIs, and collaborate with marketing to support product launches and demand generation. Remote work is supported with significant travel expectations.

Qualifications

• Bachelor's or associate degree with related certifications.
• 7+ years of sales experience, preferably in healthcare or critical environments.
• 5+ years of experience in a sales leadership role.

Responsibilities

• Meet/exceed sales forecasts for the Americas with profitable margins.
• Grow direct and channel business with existing customers and new accounts.
• Develop and execute go-to-market strategies including channel and white-label opportunities.
• Lead regional account planning and KPI management for shared growth.
• Collaborate with marketing for regional campaigns and product launches.
• Drive standard processes for funnel management, lead follow-up, and opportunity tracking.
• Build high-level relationships with customers, partners, and OEMs/end users.

Skills

Sales leadership

Channel sales

Strategic planning

Customer partnerships

Education

Bachelor's Degree or Associates Degree + certifications in related field

Job description

Gems Setra is seeking a Director of Sales for its Critical Environments business unit, focusing on North America. The role leads both channel and direct sales, driving revenue growth, strategic partnerships, and market expansion in healthcare, labs, and data centers.

The candidate will set go-to-market strategy, manage KPIs, and collaborate with marketing to support product launches and demand generation. Remote work is supported with significant travel expectations.