Head of Content Strategy for AI Infrastructure

WD; Irvine (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

WD is seeking a Head of Content (Senior Manager, Content Strategy) to lead WD's content strategy, editorial planning, and development across corporate channels. You will collaborate with engineers and executives to translate complex AI infrastructure and data storage topics into compelling narratives for enterprise and business audiences.

The role requires strong editorial judgment, exceptional writing, and the ability to manage priorities across Corporate Marketing, Product Marketing, and

Qualifications

• 8+ years of experience in content strategy, content marketing, journalism, corporate communications, or editorial roles within the technology industry.
• Exceptional writing, editing, interviewing, and storytelling skills with a portfolio demonstrating the ability to create high-quality content across multiple formats and channels.
• Proven experience independently developing original content from concept through publication.
• Ability to translate complex technical subject matter into clear, engaging, and audience-focused narratives.
• Proven ability to lead cross-functional content planning processes and align editorial priorities across multiple stakeholder groups.
• Experience developing and executing B2B YouTube or video content strategy, including scripting, series development, and channel growth.
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and collaboration skills with experience working directly with technical subject matter experts and senior leaders.

Responsibilities

• Own WD's corporate content strategy and editorial roadmap, ensuring alignment with business priorities, marketing campaigns, product initiatives, and industry trends.
• Define content KPIs, build reporting frameworks, and present content performance and strategy recommendations to marketing leadership.
• Identify gaps in content capabilities and make recommendations for tools, talent, and processes to scale the function.
• Develop, write, and publish original content across WD's blog, website, social media channels, executive communications, customer stories, video scripts, presentations, and external thought leadership platforms.
• Serve as the primary author for strategic content initiatives, transforming complex technical concepts into compelling narratives that resonate with enterprise, technology, and executive audiences.
• Develop and lead WD's YouTube and video content strategy, including scripted series, product explainers, executive interviews, and event content; partner with internal creative teams and production partners on execution.
• Lead and manage WD’s shared editorial and content calendar, coordinating priorities across Corporate Marketing, Product Marketing, Communications, Social Media, and other cross-functional stakeholders.
• Partner with product marketing, engineering, research, and executive teams to gather insights, conduct interviews, and develop technically accurate content that reflects WD’s innovation leadership.
• Manage relationships with external content vendors, freelancers, and production partners; develop a scalable content operating model as the function grows.
• Identify and proactively develop content opportunities around key industry themes including AI infrastructure, cloud, data storage, digital transformation, and emerging technologies.
• Drive content distribution and activation strategy across owned channels, partnering with creative, social, web, and digital teams to maximize reach and impact.
• Support executive thought leadership through authored articles, speaking abstracts, presentations, keynote content, and industry commentary.
• Own content performance — establishing KPIs, applying SEO best practices, and using analytics to continuously improve effectiveness, engagement, and discoverability.
• Build and govern WD's editorial standards, style guide, and content quality framework across all corporate marketing outputs.
• Manage content budget including tools, production, and external resources

Skills

Editorial leadership

Exceptional writing

Interviewing

Storytelling

Independent content creation

Technical storytelling

Cross-functional collaboration

Video content strategy

Project management

Communication skills

Job description

WD is seeking a Head of Content (Senior Manager, Content Strategy) to lead WD's content strategy, editorial planning, and development across corporate channels. You will collaborate with engineers and executives to translate complex AI infrastructure and data storage topics into compelling narratives for enterprise and business audiences.

The role requires strong editorial judgment, exceptional writing, and the ability to manage priorities across Corporate Marketing, Product Marketing, and