Director of Tech PR & AI Infrastructure

WD

San Jose (CA)

On-site

USD 200,000 - 266,000

Full time

37 hours ago
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Benefits offered by this job

Medical/dental/vision insurance
Paid vacation time
Tuition reimbursement
Employee stock purchase plan
401(k) plan

Job summary

WD is seeking a senior communications leader to shape and execute proactive tech PR strategies that establish WD as the essential voice in AI infrastructure. You will manage media relationships, drive narrative-driven coverage, and partner with executives on thought leadership and major product launches.

The role emphasizes coordinating with Product Marketing, Legal, IR, and cross-functional teams to maximize impact, oversee agency relationships, and measure outcomes across campaigns.

Qualifications

  • 12+ years in technology PR, with substantial in-house enterprise tech experience.
  • Strong existing relationships with technology media ready for activation.
  • Proven track record landing top-tier media coverage for complex tech products.

Responsibilities

  • Develop and own WD's global tech PR strategy.
  • Lead media relations and story development, press releases, embargoes, and placements.
  • Manage external PR agencies and coordinate with executives on thought leadership.

Skills

Media relations
Executive communications
C-suite advisory
Agency management
Narrative storytelling
Global collaboration
AP style writing
Industry events

Education

Bachelor's degree in communications/PR/journalism
Advanced degree a plus

Tools

Media monitoring tools
Share of voice analysis

Job description

WD is seeking a senior communications leader to shape and execute proactive tech PR strategies that establish WD as the essential voice in AI infrastructure. You will manage media relationships, drive narrative-driven coverage, and partner with executives on thought leadership and major product launches.

The role emphasizes coordinating with Product Marketing, Legal, IR, and cross-functional teams to maximize impact, oversee agency relationships, and measure outcomes across campaigns.

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