Head of Content Strategy & AI Discovery

Leap Brands; Fort Lee (NJ); On-site; USD 150,000 - 190,000; Full time

Job summary

Leap Brands is seeking a strategic Head of Content Strategy to build and lead a scalable Content Strategy capability within the Content Experience Group. You will design customer-centered content frameworks to improve product discovery, understanding, evaluation, and conversion across digital, retail, marketplace, and AI-driven environments.

The role emphasizes customer intent, search behavior, decision journeys, and content architecture to create systems that support customer decisions and

Qualifications

• Customer intent mapping and decision journey analysis.
• Develop content frameworks for product discovery and conversion.
• Lead scalable content systems across platforms and channels.
• Develop AI discovery and knowledge strategies for AI-driven environments.
• Create category and product storytelling that informs decisions.
• Collaborate cross-functionally with Experience Design, Content Production, and Operations teams.

Responsibilities

• Customer intent mapping and decision journey analysis.
• Develop content frameworks for product discovery and conversion.
• Lead scalable content systems across platforms and channels.
• Develop AI discovery and knowledge strategies for AI-driven environments.
• Create category and product storytelling that informs decisions.
• Collaborate cross-functionally with Experience Design, Content Production, and Operations teams.

Skills

Content strategy leadership

Search behavior analysis

Information architecture

AI-era content thinking

Job description

Leap Brands is seeking a strategic Head of Content Strategy to build and lead a scalable Content Strategy capability within the Content Experience Group. You will design customer-centered content frameworks to improve product discovery, understanding, evaluation, and conversion across digital, retail, marketplace, and AI-driven environments.

The role emphasizes customer intent, search behavior, decision journeys, and content architecture to create systems that support customer decisions and